It raises shitloads of cash that wouldn't otherwise wouldn't go towards saving lives at home and overseas.
Which they do whilst paying a fraction of the tax that they should do thanks to 'creative' accounting. When someone like Bono rocks up to tell me to donate when he's one of the biggest financial frauds in history- it makes me sick. Same for Gary Barlow and Jimmy Carr. Tax dodging ********.
Dont bother myself with this one, always put a few quid in various UK charities for our own and I do contribute for children in need due to it being for kids in the UK, the reason being imo we have enough of our own in need, food banks, cuts to this and that, for me it's a case of I dont dump on my own doorstep, each to there own though it's down to choice and what you want to do with your cash