That's pretty good for a club that struggles to attract 2000 to their home games. That equates to about £1m in gate receipts. Where does the rest come from? League 2 sides can't get that much from the TV and radio share outs.
Sponsorship, Corporate Hospitality, merchandise, prize money (did they have a cup run last year?).I suppose it all adds up. although I can't see that Cheltenham would get much more than £50k a season for stadium sponsorship from LCI Rail.