Why would Americans and Chinese want to watch Barnsley F.C ? . I would have hoped they might have concentrated on getting more people into the stadium first and foremost .
Well, the Chinese have a special affinity with the town, what with James Hudsan Taylor and what not. The Americans, well thats a harder sell.
Soccer is getting a lot bigger in the US recently, they love an underdog, the Billy Beane connection. It's plausible.
Fair play, at this time with an awful product, a crazy manager and a likely relegation, I'd personally have kept marketing capital safe til the close season and push from there. We have owners involved in business in China, India and the US. The digital platform is where significant revenue streams are likely to come from. I've seen of late just how huge football is in Indonesia and reminded how popular it is in Thailand. People with little money are staying up til 2am watching English football, not just Premiership, and they are knowledgeable too. The reality in this day and age is the amounts of money we could generate from people who never set foot in our ground dwarfs what we might generate inside the ground. That's the first symbol of intent I've seen. And though i'd have waited.... it's pretty impressive and way beyond the realms of what would've happened last season. What a shame they didn't arrive a year earlier when Conor et al were still here.
I don't want to seem too negstive or anything but while it looks all nice and pretty what does it achieve? 'go barnsley. The year of Toby' Barnsley what? Shouldn't it mention somewhere that we are a football club? The word Barnsley isn't internationally recognisable as Barnsley football club so will any Americans have any idea what a sign featuring a Japanese looking pokemon, a Chinese looking lady and the words go bsrnsly means? Because to be perfectly honest I'm from Barnsley and it doesn't actually mean anything to me. It doesn't feature any contact information or anything. Like I said, it looks nice but are we really in a position where we would prefer to pay for a few seconds of something looking nice but achieving nothing in America rather than fixing things at oakwell?
I'm not knocking the Times Square marketing as such and the Hudson Taylor tourism idea should have been tapped into by the council . It's just I thought more initiatives would have been used locally especially with the season tickets . Seem like they'e trying to run before walking.
He's heard Paul Heckingbottom's not going on holiday to New York this year so won't see it, so he's not interested.
Naturally . Id have rather seen more marketing in the local area to fill the empty seats , maybe the money spent on the Times Square advert could have been used to subsidise matchday prices and get more people in the ground .
There's also a large Chinese community in Sheffield I believe (I think through the university), so it makes sense when we're next door.
Positive results will fill the ground. We get those by having a better team. We get that by having more money to spend through a number of sources I think.
Positive results will get more people in but it won't fill the ground not at £30-£36 a ticket . Season tickets are great value but no new initiatives have used towards renewals .