...and was wondering if it is value for money for the company paying to sponsor a football shirt. Has anyone on here actually purchased a product, or spent money with a company because you have seen them on the front of a football shirt? For example, did you go to Hayseldon's for your car back in the day due to seeing them on the shirt?
Never have but it's all about product familiarisation I guess. See the name often enough and it subconsciously becomes a brand you think of as solid and dependable. Maybe next season we could have something written in Chinese. It might add to the aesthetics rather than jar in the way of Lyons Cakes, Chupa Chups etc.
I have gone out of my way not to eat Chupa Chups or use Teletext Holidays, though, on the other side of the coin.
I definitely used to badger my parents to buy Lyons cakes when they sponsored us. On the other hand I never, ever went near Vodka Kick when it was on our shirts. One special offer night and a load of blue vomit later when I was a student made sure of that.
I’m hoping next season we may have a bigger deal that brings more money in annually. The ck Beckett deal expires doesn’t it? Or is it just the puma one?
It does work. The next time I want a giant generator dismantling, CK Beckett will be my first call. Equally, next time I require one of my power stations renovating, I will be asking Palmer Construction for a quote. But seriously though, it is fantastic that Becketts, Palmers and BAPP are all local firms who wish to throw their financial support behind their local team. I bet not even 0.001% will ever require the services of CK Beckett, but they still dip their hand in their pocket regardless. It just maintains that 'local community club' feel.
I heard from a mate whos dad's Chinese and they regularly go there that the chinese buy football shirts just for the brand on the front of them.
I will never buy a Sharp Electronic Product. Have a financial product from AIG Will never have a chevrolet car I moved my personal phone contract away from Vodaphone and had a significant influence over moving a large mobile contract away from them for a company I worked for too because of my football prejudice against everything Manchester United.. I dont' know what AON do - but I think it's some kind of financial services too. I won't let my kids eat chuppa chups. I doubt I'll ever go to Azerbharjan. I won't have Plus Net in the house (sorry Dyson) I won't buy from Hayselden's either - but that's cos' they only sell german cars - if they sold British cars I probably would at least pop along - but then I probably would anyway sponsorship or not. I definately definately definatley once had an inexpensive ora mobile phone accessory. If I need any bolts - I know where I'm going if that eventuality ever arrises. In all honesty I wonder why people sponsor stuff at football clubs. I really fail to see the return on investment. But if you think its' value for money and get to take some clients for some time where they might let their hair down and view you more favourably than the competition - then get yourself forwards. But I really can't see how the sums stack up - and other than the biggest tournaments in the world neither can any of the media buyers I've known. With the exception of one. Pukka Pies - they definatley get value from football advertising. They can demonstrate it - and they are really smart with their advertising spend. In fact I've definatley bought a pukka pie or two (thousand) So in my experience in lower leagues it's more about the box and the clients you can personally invite and "influence" in person than the name on the shirt - unless you're sponsoring a premier league club - or a low value working mens product like a pie. But there are downsides too.
It would be nice if a football club agreed to put something such as MIND on their shirts. Maybe we can be the trail blazers here.
You're quite spot on, especially with the great story that's been on here today. But... I'm afraid Barcelona (too wealthy to need shirt sponsorship) already got in there with UNICEF.
Tend to agree. I think brand awareness is useful though. Football Index, which I mentioned on here nearly a year ago, is now on the front of Bristol Rovers' shirts and there have been a number of Bristol Rovers fans signing up already. Incidentally, when I suggested it on here, those of you with a bit of spare cash should have signed up, I'm making a killing from it.
Our three main sponsors aren't trying to sell a product or service to the vast majority of people who attend Oakwell. CK Beckett, Palmer and BAPP are all local firms and I would imagine the owner or the CEO or at least one of the directors of these firms support Barnsley. Becoming a sponsor allows you to feel as though you're part of the club and helping to finance it. The business you own or run helps fund the football club you support. There are other advantages too. The sponsorship package will come with an executive box. Current and potential clients can be wined and dined while watching a football match where the name of your firm is emblazoned on the shirts of the players or one of the stands. It's a hell of a way to impress. Plus sponsorship is tax deductible. And, as Julian Broddle humorously highlighted, if I ever need a bolt, there's no way I'm going anywhere other than BAPP.