2019 highest-paid athletes: the top ten Prize money, salaries and endorsements from June 2018 to June 2019, according to Forbes. 1. Lionel Messi (football): $127m (£99.9m) 2. Cristiano Ronaldo (football): $109m (£85.7m) 3. Neymar (football): $105m (£85.7m) 4. Canelo Alvarez (boxing): $94m (£73.9m) 5. Roger Federer (tennis): $93.4m (£73.4m) 6. Russell Wilson (NFL): $89.5m (£70.4m) 7. Aaron Rodgers (NFL): $89.3m (£70.2m) 8. LeBron James (NBA): $89m (£70m) 9. Stephen Curry (NBA): $79.8m (£62.7m) 10. Kevin Durant (NBA): $65.4m (£51.4)
Them 3 footballers are on an incredible amount compared to the rest. Messi must be on at least double whatever the 4th best player is on. Would be interested to see a footballers only list & how many of these that have gone to a China feature. Also Canelo’s not doing badly to say he got popped for doping not so long ago. Ridiculous
More than a little nauseating. The prize money/salary elements are probably crazy enough, but I really struggle with the endorsements aspect. It's not just sport either, I know celebrity endorsements are big money, but for the life of me I don't know why. We've got pictures of Messi and Ronaldo on the covers of some of our PS games, but they didn't influence our decision to buy the game. Chris Hemsworth (Thor) is doing a male perfume ad on telly at the moment. They could have used a nobody and the ad would have had the same effect on me. (That's possibly a bad example though, cos I regard all perfume ads as a waste of effort). I assume the advertisers know what they're doing, but I'm just not getting it. It makes no difference to me if a voiceover for a banking ad is done by, say, Patrick Stewart or a complete unknown. Am I missing something or am I a typical cynical Yorkshireman?
I think there's a difference between the conscious and unconscious effects of advertising. On a conscious level the voice over might not make a difference, but on an unconscious level the fact that the voice is somewhat familiar might pique your interest if you're hearing it in passing and lead to you paying a bit more attention. Then there's the unconscious association of values between the voice and the brand (e.g. Patrick Stewart suggests an element of gravitas, experience and prestige). People think they're immune to this because they don't consciously accept it, but it does still work.
Thor isn't meant to get you to buy it, it's meant to give your lass a tingling sensation so when she goes out and buys you a birthday present she gets the one Thor smells like.
The funny thing is, it's been proven that those that claim not to be affected by it are the most affected.
Good points. I don't dispute any of that, but when it comes down to it, my purchasing decisions are based on value for money, price comparison, and quality of product (in so far as I can judge it, usually through some research). I'm just not convinced that a high profile voiceover influences my decision. Yet celebs all over the world are raking in millions for endorsements, etc. So they're clearly influencing somebody. I'd also add that while a celeb might make me take more notice of the advert, it doesn't always mean I'll remember the product. I can remember the Eden Hazard vs 1000 coffee cups advert. No idea what coffee it was.
