I don't know if you saw the way that Johnson used SEO on Sunday morning to hide the searches for his relationship with the model that came out on Saturday night. At 9am Sunday morning, a search for "Boris Johnson Model" would come up with stories about his relationship with Jennifer Arcuri, yet after his interview with the "Model of Restraint" quote, these results were replaced by mentions of that quote in his interview.
Yes, the same with his hobby of making big red buses. Disgusting devious egotistical piece of shoe sole crud.