Moderation in all things??....

I've addressed both of those points.

 

Maine racoon might be an option?

 

There's no need to change history and as far as I can tell no attempt to change history has happened here. The guys name is still there in black and white as a historical fact as is his development of the product. In this instance given the time we live in now it makes perfect sense to change the product name. To put it another way, if my name today in 2021 was Edward Coon and I'd developed a new cheese I would not want it named after me. It's perspective and current times. No dilution of history here.

 

One person's unhappiness about 'expunging history' is another person's 'I'm pleased that we're taking small steps to make those who feel as though they don't belong, belong, at least a little bit more than they did.'

I'd sooner expunge the name of a bloke I've never heard of - and the name of the product could have been modified in so many ways to continue to reflect Mr. Coon's achievement, it could have semi-humorously been renamed Ed Cheese, for instance - than risk offending people. And that is my point of view (as a citizen).

That point of view is amplified if I am the owner of the product. I don't want to show any favouritism, or any prejudice, because I want as many people of whatever skin colour, sexual orientation, height, weight, hair colour, whatever, to buy my item.

 

I'd try and use a catchy slogan like Eddy C means Cheese.

 

I have referred to the fact that it is someone's surname (unless you have me on ignore in which case you can't see this post anyway). There's a difference between 'expunging someone's name from history books' and printing it front and centre across a product in a supermarket.

 

It's something I hadn't heard of before, don't want to hear about it again, could not care less.

 

I think Tekky likes to play devil's advocate to stimulate debate. I don't think he really believes that renaming a cheese is a "bridge too far" as he puts it. I'm pretty non-PC myself, brought up in an era when insults were considered banter but even I can see that an offensive word like that should no longer be used as a brand name. The fact that it was his surname is irrelevant. I've never heard of the cat breed but maybe that should be renamed as well.

 

As usual something that affects a white middle aged male zero percent is causing him to get angry. It doesn't matter to you! it should matter to you that people are feeling strongly about this and you should be you open minded enough to have empathy with those it does affect.
Don't call it something that may be to offensive to even 1 person. its not difficult and the company have taken the correct decision, the cats should also be renamed or referred to by a different name, thats not difficult to understand either.

 

Hardly a bridge too far. Unfortunate but got to be changed I'm afraid.

In this case it's down to translation from Chinese (whichever dialect it is) why don't they just translate it as "caan" or something? As I see it it's no different to Peking changing to Beijing.

 

I don't see the problem. The product is named after the founders name. No racial connotation. It's his name.

Boots, Marks & Spencer etc.

All this stuff does my head in. I'm glad Cilla Black and Barry White never got into an argument or we'd be here month's.......

 

You don't see the problem but the people who get (or got) referred to by that name do. Hence them asking for a name change. And being ignored by the sound of it till now.

 

But his name is Chinese we all know that there are many ways to translate Chinese words into written English. Just because they got it wrong all those years ago it doesn't preclude them having another go at it in these more enlightened times.

 

She chose that, was originally Precilla White.

 

What's wrong with Mitsubishi W4nker, I think it's a very apt name for all those modified with a Wednesday exhaust.

 

They made a boll ax of her nose job.

 

I'm not against the renaming if it offends. Why not (although Cheer makes it sound very low quality in my head).

But I cannot help thinking there is a bit of a shame here. A bit of a missed opportunity. You see, as we all know, offensive words are only offensive because of context and association. The shortening of Pakistani is only offensive because its historically been used in a hateful way. So here we have a cheese that everyone buys (it's one of three or four standard 1kg cheddar blocks that the supermarkets stock). Nobody thinks twice about its name. In the twelve years I have been here nobody has laughed at the name. Nobody has ever made comment. It's ubiquitous and normal. It's the name of a cheese brand. By changing it, I cannot help feeling it cements the word as being hateful. It reaffirms a word for the racists, when it had successfully been removed from their vocabulary. In Australia the word means cheddar. Now it goes back to meaning something sinister.

 

I get your point but I'd take the line of least resistance if it's offensive to anybody.

 

Penis cheese would be a branding disaster..

 

Imagine if you had to see a racist slur against you every time you went to the supermarket. Would you really care if there was a racist connotation to the word when it was put on the packaging or would you prefer to just not see the word?