I keep hammering away on this point but feel it's hugely important to dissect what exactly we're being told and the PR job the club are doing on us. The party line is this; THE MONEY WE GET FROM SELLING PLAYERS IS REINVESTED IN THE SQUAD. WE SPENT 95% OF IT ON OUR SIGNINGS THIS SUMMER. Looks like a valid sustainable approach to running a club on the surface. Then you dig a little deeper. 1. Read Cunning Stunt's write up of the meeting. Dane said this means the money has covered the fees and wages for these players for the duration of their contracts. For the next four years. The implication from the party line is that we reinvested it in transfer fees and it's gone but actually that money won't be spent for another 4 years. It isn't gone like they want us to believe. Whether Dane will get in trouble for letting the cat out of the bag, who knows. 2. The owners wish to convince us that all monies from sales goes back into the playing side, none to them. Not only that but by extension, revenue from transfer sales is the only way we can reinvest. Utter tripe. There's £6m plus coming in from Sky and other TV deals. 11k season tickets which amount to around £2.5m plus about £1m on top from home and away fans matchday tickets. Then commercial and merchandise. Over £10million additional income. Yes some of this goes on the day to day operations of the club. But the only increased cost from League One to Championship is in policing and player wage bills. The increase in revenue more than covers this. 3. In theory then, we should have substantial opportunity to invest the money from point two in our playing squad, like Luton and Charlton have, if players contracts have effectively been accounted for in full from sales money. But this won't happen. The owners want us to believe the running of the club costs so much we can only keep signing new players by selling the ones we've got. I'm afraid it's becoming clearer that what we're hearing from the owners is clever spin and being creative with actualities to make us believe they have the interests of the club on the pitch at heart. What's actually happening with the club's money, whether it's going to the owners in dividends or consultancy fees, whether it's going to pay off a loan they took out to buy the club so they effectively get it for free, I don't know. But I am sure they've underestimated the intelligence of the Barnsley fanbase and the passion we have not just in supporting our club but safeguarding it as a community asset. Things literally aren't adding up and we're onto them because of it.