It’s definitely a trend, especially among 18-35s (stats below are for the US, it’s hard to find UK stats) Traditional broadcasters (much like traditional retailers) need to adapt, fast.
https://www.npr.org/sections/goatsa...r-haiti-s-earthquake-why-aren-t-things-better Must admit , I'm very sceptical of charities and the story above is long before the sex abuse scandal broke early last year .
I'm 54 & don't really watch any live TV. Just on demand & Netflix. I did throw in a couple of quid in the local supermarket on the lead up to it, but totally forgot it was on & TBH most mainstream comedy bores the tits off me. Maybe a time for the organisers of it to look at other methods in the long run?