The Sun only has a circulation of about 1.6m. But after folk had done pointing out the Sun's shocking front covers or stories on social media, it reaches many times that in awareness. Same with all the other newspapers that folk get their knickers in a twist about. Starve them of their audience and they'd cease to exist. A bit like Katie Hopkins.
Prompted by this thread, I checked out on line what they had to say. Very partisan but I didn't find much at all to disagree with.