Well done BFC Comms Team: Best Online Kit Launch

Discussion in 'Bulletin Board' started by Gally, Jul 20, 2017.

  1. Gally

    Gally Administrator Staff Member Admin

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    The club came top of this analysis for online kit launch according to FC Business and DiscountIF

    http://www.fcbusiness.co.uk/news/ar...ad+the+best+online+kit+launch+for+1718+season

    full details here:

    https://blog.discountif.com/barnsley-had-the-best-online-kit-launch-for-17-18-season-a0e550264e94

    In Focus: Barnsley Had The Best Online Kit Launch For 17/18 Season
    [​IMG]
    Wed 19th Jul 2017 | IT & Technology

    There have been some interesting launches this summer, and a lot of attention has been focused on the channel & method of launching the kit and/or new players.

    Particularly, a lot has been mentioned around the social media posts via whatsapp, snapchat, facebook etc…

    We decided to take a very crude data approach, ‘simple’ one might say. We wanted to see which clubs got the most website traffic to their online merchandise stores COMPARED to their previous 6 months. This is to reveal if there was a ‘spike’ in activity for their new kit launch.

    To find out how Barnsley was classified at the top read the full article to find out: https://blog.discountif.com/barnsley-had-the-best-online-kit-launch-for-17-18-season-a0e550264e94

    As always we’d be happy to listen to your feedback and thoughts on the subject.

    If you’d like to get further insight into your merchandise store, and how you can improve revenues feel free to contact us on www.discountif.com, or our email contact@discountif.com.
     
    Gally, Jul 20, 2017
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  2. John Peachy

    John Peachy Well-Known Member

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    It's a good achievement.

    I hope they get the stock management right this season.
    I expect that away kit to sell well. Would be a shame to miss out on revenue, like we did last year.
     
    John Peachy, Jul 20, 2017
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  3. woolley mammoth

    woolley mammoth Well-Known Member

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    [QUOTE="Gally, post: We wanted to see which clubs got the most website traffic to their online merchandise stores COMPARED to their previous 6 months. This is to reveal if there was a ‘spike’ in activity for their new kit launch.
    .[/QUOTE]

    Wonder if us selling out all our merchandise (apart from 4 tax disc holders and a Toby tyke pencil case) quicker than Glastonbury last year played a part having less traffic to the site:)
     
    Last edited: Jul 20, 2017
    woolley mammoth, Jul 20, 2017
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    JamDrop likes this.
  4. JamDrop

    JamDrop Well-Known Member

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    They missed a trick not advertising the dog **** bag holders when #DogsinRedsShirts was popular :D
     
    JamDrop, Jul 20, 2017
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  5. How

    HowMuch! Well-Known Member

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    Maybe if they were sold in blue/white or red/white stripes it could be a money spinner .
     
    HowMuch!, Jul 20, 2017
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