Ticket Prices for next season

Now its been said on here before and I quite like the idea I'm about to show everyone. This season we have on average 6,000 season ticket sales. If we base the sales on 4,500 adults and 1,500 concessions you would get a total income of around 1.7M based on an adult costing £320 and concessions at £150. I know that we have the u11s go free atm but I'm not including this and reasons will follow.

Now what I think the club should do is introduce a scheme where

Sell 10,000 season tickets and the prices will be £250 Adult and £100 kid which would bring in a turnover of £2m based on selling 7000 adults and 3000 kids

Sell 12,000 at prices Adult for £225 and Kids at £75 which would bring in a turnover of £2.1m based on 8000 adults and 4000 kids

Sell 15,000 at prices Adult £199 and kids at £49 which would bring in a turnover of £2.3m based on 10,000 adults and 5000 kids

Now add to that the match day revenue of food sales and programmes etc that would also increase the turnover and Barnsley Fc would have more fans and more money. It's a long shot I know but if it doesn't get to say the minimum sales of 10,000 fans then obviously they will have to revert back to the normal prices of this season.

Whats everyone think?

 

Thinking outside the box- I think its a good idea to have something like this, could bring in more if they think its gonna be cheaper. I like the idea a lot, just wonder whether we'd even be able to sell 10,000

 

Its maily down to advertising that needs to be spot on. If the club decide to go down this route then they need to go beserk advertising on likes of local paper, flyers in local shops a bit of radio advertising on Hallam FM etc. 3 seasons ago we had boderline 9,000 season ticket sales so I do believe with the right people behind it that its acheivable.

 

Good idea but all the revenue is privatised do to speak so not sure how quickly extra cash spent on match days benefits the club.

 

The price of a ST being based on however many we end up selling, as an incentive to make more people purchase one (so they get one cheaper) is too forward thinking so won't happen unfortunately.

 

ITS THE OLD B@STARDS YOU HAVE TO WATCH OUT FOR

They pay less like kids and make up a large percentage of our crowd

 

we wunt get 12000 in if we gave tickets away

 

if everyone who watches barnsley gets a st you have to factor that in.

 

Suggest it to Don and see what he says. To be honest, I'd buy one if that was the deal and I live in Russia. I know others who no longer have STs but go regularly and pay on the gate who would also definitely buy one if those were the conditions. I suspect that there are plenty more like them.

 

It's a fine idea and I'd like to see them give it a go, but I honestly couldn't see 10,000 ST holders at £250 or 15,000 at £200 even if they set those prices from the outset.

Combination of lack of money and lack of interest from the fanbase.

 

The technical term for this, I believe, is, 'Elasticity of Demand' - one just doesn't know how many season tickets will be sold at what price. for example

£300 per ST say £10,000 were bought = £3m
therefore to breakeven at £250 (16.66% reduction) per ST 12,000 (20% increase) would have to be purchased - less than 12,000 = drop in revenue, more than 12,000 = increase in revenue

Unless there are some other significant factor(s) involved eg we sign half a dozen world class players then my thoughts are that unless some concerted effort is put in for say the 125th anniversary, then a significant reduction in ST prices won't be forthcoming

 

The thing is, is that its a none lose situation. If it works we get more in and a better atmosphere for the players plus the club gets more in the coffers. If not enough people sign up then we go back to the current regime where the club generate the same funds as this season. I don't understand why the club can't give it a go. People have to sign up before payment etc and have a legal obligation to pay if the targets are reached. Win Win in my eyes.

 

The only chances of Barnsley Football Club selling over 10,000 season tcket for the foreseeable future is if we get promotion or they put them down to about £125.

 

Interesting idea

but it will never happen.

 

The fact is they couldn't risk it.

And let's face it, £350 for 23 games is hardly expensive compared with £30 a ticket - something which didn't work as how many category a games have been downgraded to b? And still poor crowds?

Sensible season ticket pricing coupled with an intelligent marketing campaign should shift a thousand or so more, plus the knowledge of who our manager is gonna be this time round as it was in limbo last year for quite a while.

A good run of results til may would help too.

And if they can't shift season tickets, it is a poor financial climate and it's a big ask for a family budget to part with that kind of money, then they should focus on match tickets a bit more. Is it such a far out idea to get a fixture which would be attractive to fans, like a Leeds, donny or forest or whatever, and price it at ten or fifteen quid rather than thirty? Twenty odd thou in I reckon. And that's not just revenue improving, it's atmosphere and backing for the team. Just a thought. It's alright making a Tuesday night game in November against Bristol city or somebody a cheap game - unless you price it a fiver it makes no difference.

 

Risk what? It would be no risk for the club.

 

Is till really like the idea that someone came up with on here. You buy a book of, say, 11 tickets at the start of the season for £200 and you can use them when you like throughout the year. I think this would really appeal to a lot of fans who can't make enough games to justify a season ticket. It generates income at the start of the season when budgets are set and may encourage someone who might go to 7 or 8 games to go to 11 with associated benefits of atmosphere and revenue.

The only disadvantage I could see is that we would lose money on the fans who already pay on the gate to attend 11 games, but surely offering a range of products to customers that suit their needs makes good business sense?

 

I'm against the idea as I'd like to know what it will cost me to see the club in 2012/13 by April/May. I call that budgeting.

Only be happy with it if you paid the max (c£350?), then got reimbursed if the club exceeded expectation. You could have a rolling update online. It would be tricky to manage though and why should club give money back when every penny is precious.

Agree the price per game now is more than satisfactory.

Forget fancy schemes just put the price of two pints, or packet of cigs, or large McDonald's meal, or extra dish in your takeaway equivelent in a tin a week. Or switched to supermarket brands. Budget

 

Positive Results will make fans come in. Costs do have an impact but it is winning matches that encourages people to come.