What about a £20 ticket admits 2? `Bring a friend? Then the club gets it's expected income and the early buyers won't feel aggrieved. It will stick a few thousand on the gate and everyone will be happy. Providing we win.
Saturday is not about price. Saturday is about turning out, in the same way you would turn out in a winner takes all match at Wembley. We messed up by not returning the favour of £5 tickets Charlton gave us, thought it was shocking to not even give any discount to Charlton.
Tbh this is the best idea i've seen. That way people who bought their tickets last week like me don't lose money and i'd be able to bring someone in for free that I know wouldn't normally go. I can bet about 70% of people would bring someone else in with them.
Or allowing season ticket holders to bring a friend for say 10 or 15 quid. Enough spare booklet vouchers to make it happen.