Now I must warn everyone it's not easy.....what's black when you buy it? Red when you use it? And grey when you throw it away. Oh and he even gave out a couple of clues, think BBQ and you would have problem lighting the BBQ without it...phew! that's got me stumped.
Isn't it technically 'ash' when you've used it in which case I think you're right and the correct answer is Squirrel.
is it Andy Cole used to wear black at Newcastle Then red at united and by time he finished he'd gone gray
Sad thing is this probably had the masses from tarn scratching there heads while sipping the old white lightning.