At this point I'd like to congratulate the marketing department at BFC

For running such a successful ticketing promotion that you actually managed to get fewer people through the gate than usually turn up.

But that's not where your genius lies, it's that you seemed to convince people that it was a good idea.

You've got me mam's address if you want to get in touch.

 

they are going to have to do a lot more than knock on a few doors and get a few down to meet the bigwigs this renewal if things carry on like this. The club is teetering on the edge of falling apart imho. people have been hurt and fed empty promises that many times that they have started to become numb to the whole thing now which has led to apathy.

Ive seen one proper decent game all season (i think - they have all been erased from memory) and it wasn't even on my season ticket.

sad sad state of affairs

 

I like this Jay. Sassy.

Podcast 5.

 

Extra credit to the logistics team too for forecasting the downturn in attendance and deciding to close some of the turnstiles and save fifty quid. Very considerate.

I'm told I missed our one chance of the game as a result.

 

Ah but they can just pretend that everyone who bought a ticket without going was there and announce a big attendance when we all know there was no fcuker there

 

But it is a very niche offer you have to admit that.

There are generally speaking 4 groups of fans at oakwell

1. Can attend every game and can afford it = Have season ticket already
2. Can attend every game but cant afford it = Benefited from last nights offer
3. Cant make night matches so don't have a season ticket = No benefit to last nights offer
4. Cant make night matches and cant afford matchday prices = No benefit to last nights offer

As you can see only 1 group out of 4 would have any benefit at all from the offer so it is hardly a surprise that it doesn't add much to the gate.

Then there is the obvious issue in that they didn't bother to advertise it

 

Well you can speculate that all you want but the past evidence shows that £5 matches significantly increase attendances. It is also a fact that there are those 4 groups of supporters and that only 1 of the groups would benefit

 

Can you run me through those figures?

I'll run you through mine. Last time we tried football for a fiver we increased the attendance by 8,000+ over the previous 7 home games.
If we have 1,000 people who regularly pay on the gate at £25 we make £25,000.
9,000 people paying a fiver makes £40,000. Go back to the usual 1,000 for Saturday's game, because as you rightly said, no one will turn up again after last night who doesn't usually, and we'll get the usual £25,000. £65,000 for the two games.

The offer we've put on didn't increase the attendance at all. The usual 1,000 turned up, but this time paid £25 for two games. So over the two matches we've made £25,000 instead of our usual £50,000.

In order for football for a fiver to make less money than the initiative we tried, absolutely no one would have to take advantage of the deal, no one would pay the fiver, not the usual lot, no one at all, and fewer would have to turn up on Saturday and pay through the gate than usually do.

 

That's fine.

 

£5 has worked in the past for those single events because they've been important games, last night was a meh game in every aspect.

 

Agree with that to a certain extent, but surely part of putting on a ticket promotion is choosing the right fixture. It didn't have to be these two games.

 

Er, no it doesn't. Scuppered again by simple mathematics.

 

When season ticket holder's who have already stumped up there cash have stopped going, they haven't a chance in trying to entice extra fan's to the ground, regardless of offer.

 

Really ? Not £45,000 ?

Edited to add, Ignore my pedantic *****, you already posted about it

 

Let's be fair to jay it's clearly his typing not his maths in question - the paragraph above said the attendances improve by 8000, so where he wrote 9000 seems to be a typo rather than a basic arithmetical error.

Not sure I agree with the whole point though as presumably stewarding policing and sundry costs increase with higher crowds so it's not clear profit - secondary sales on food etc would also increase but that is limited by the quality and pace of the staff and how much they've got available (or not as is usually the case).

 

It was my maths that was at fault. Although the attendance increased in the past by 8,000, you also have the usual 1,000 paying through the turnstiles, so there would actually be 9,000 paying on the day if there was an 8,000 increase.

You're right that my figures are simplified and it does not take in to account stewarding and policing costs. It's an argument BFC have used in the past as a reason not embark on such initiatives. However, if we take that argument to its logical conclusion, the club would be better off not getting anyone through the gate at all as then there would be no stewarding or policing costs. That is obviously nonsense, we make our money by people paying to get in to the match, which covers stewarding costs and allows for profit, even at £5 per game. Stewarding costs reduce profit they don't wipe it out.