Bradford's cheap season ticket strategy... worth a read.

Discussion in 'Bulletin Board' started by Mr Badger, Mar 7, 2017.

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  1. Jimmy viz

    Jimmy viz Well-Known Member

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    Bradford use other income streams to make up the shortfall as the article states. It's not about season tickets alone. 10,000 shirts at 40 quid a pop with a mark up of about 80%. Increased programme and food and drink sales. Increased sponsorship due to increased audience. There use a myriad of ways because they are interested in being innovative and good at sales and marketing.

    Whether we could do this due to our deficiencies in those areas is a different question. If we could then you are probably looking at a relatively modest increase in sales ( particularly if we scrapped free season tickets for kids and charged 50 quid) but it would require a shift in focus and using the abilities we have at the club to work in these areas.
     
    Jimmy viz, Mar 18, 2017
    #41
  2. Gordon Owen

    Gordon Owen Well-Known Member

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    Those figures are way way off, the clubs confirmed that a vast majority of our STs are free tickets and reduced OAP/Juvenile, l bet we don't make anywhere near £2 million from STs now. As stated in this thread £175 tickets would be better for us. I did some workings out with different scenarios and I worked out we would need about 15k season tickets to make similar money.

    I can't even be arsed with it now it's never gunna happen under Cryne, best of luck to the guy next season when the first season syndrome is over and the crowds start dwindling again.
     
    Gordon Owen, Mar 18, 2017
    #42
  3. LiverpoolRed

    LiverpoolRed Well-Known Member

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    So under your plan you'd want to charge them paying little or nothing even more - and my figures are way off?
     
    LiverpoolRed, Mar 18, 2017
    #43
  4. Sup

    SuperTyke Well-Known Member

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    Those getting in free, do they come on their own?
     
    SuperTyke, Mar 18, 2017
    #44
  5. LiverpoolRed

    LiverpoolRed Well-Known Member

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    Don't understand your point at all - unless you're being deliberately obtuse - it's about how much they cost not who they come with - older people will be charged more and those on free tickets will have to be charged to attend- bill picked up by accompanying adult
     
    LiverpoolRed, Mar 18, 2017
    #45
  6. Sup

    SuperTyke Well-Known Member

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    But those who come in free already have to come with a bill paying adult. An adult who is spending £330+ on a ticket at the moment. If that was reduced to £175 for example then the adult would clearly save money because there is no way we would charge an 8 year old £150 for a ticket.
     
    SuperTyke, Mar 18, 2017
    #46
  7. LiverpoolRed

    LiverpoolRed Well-Known Member

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    Don't understand your point at all - unless you're being deliberately obtuse - it's about how much they cost not who they come with - older people will be charged more and those on free tickets will have to be charged to attend- bill picked up by accompanying adult

    True but doubt some would think that way if they had to pay - free always sounds better.
     
    LiverpoolRed, Mar 18, 2017
    #47
  8. Sup

    SuperTyke Well-Known Member

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    [QUOTE="LiverpoolRed]
    True but doubt some would think that way if they had to pay - free always sounds better.[/QUOTE]

    Free does sound better but £330 sounds like to much doesn't it? For a lot of people anyway.

    How many adults are shelling out £330+ purely because they see that if they do that they get a free ticket for a kid? I don't think there will be many.

    In my opinion and experience it is more likely that the adult will look at how much their own ticket will cost and will only then look at the child's ticket price.
     
    SuperTyke, Mar 18, 2017
    #48
  9. Andy Mac

    Andy Mac Well-Known Member

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    I like this strap line from the local rag today (well, local to some) ....... ask yourself this, rather than putting the onus on the club. WHO'VE YOU CONVINCED?

    upload_2017-3-22_9-51-34.png
     
    Andy Mac, Mar 22, 2017
    #49
  10. dreamboy3000

    dreamboy3000 Well-Known Member

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    dreamboy3000, Mar 23, 2017
    #50
  11. Jam

    Jamo Well-Known Member

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    Yes but it just wouldn't work(tm) for us
     
    Jamo, Mar 23, 2017
    #51
  12. JamDrop

    JamDrop Well-Known Member

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    They've got adverts on buses too, Bradford City know how to advertise and gain people's interest.
     
    JamDrop, Mar 23, 2017
    #52
  13. Con

    Conan Troutman Well-Known Member

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    We don't need to advertise apparently. People know where the ground is etc
     
    Conan Troutman, Mar 23, 2017
    #53
  14. Jimmy viz

    Jimmy viz Well-Known Member

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    Be a waste of money and more people might turn up and then we might need more stewards. It is a disaster waiting to happen. The last thing we need is more fans.
     
    Jimmy viz, Mar 23, 2017
    #54
  15. Con

    Conan Troutman Well-Known Member

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    Then they want to buy stuff so you need stuff to sell. Leave all that business to other clubs in Yorkshire.
     
    Conan Troutman, Mar 23, 2017
    #55
    Mido likes this.
  16. Jimmy viz

    Jimmy viz Well-Known Member

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    We might even have to renovate the ground and I wouldn't be able to have a nap if the new fans generated atmosphere. Crazy talk.
     
    Jimmy viz, Mar 23, 2017
    #56
  17. andytyke

    andytyke Administrator Staff Member Admin

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    Wouldn't work for us. The Astronomical costs involved with extra Policing and stewards would put us out of business within half a season.
     
    andytyke, Mar 24, 2017
    #57
  18. Con

    Conan Troutman Well-Known Member

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    Sounds like you want to risk the very existence of the club.
     
    Conan Troutman, Mar 24, 2017
    #58
  19. Jimmy viz

    Jimmy viz Well-Known Member

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    I know I once had a dream we got promoted. I need a banning order.
     
    Jimmy viz, Mar 24, 2017
    #59
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