Seriously. http://www.footballshirtculture.com/17/18-Kits/fiorentina-2017-2018-le-coq-sportif-away-kits.html
brilliant....exact same template in 4 different colours....and without seeing the home shirt my money is on it being exactly the same design! i suppose its good in a way to give fans a choice of colours to buy...but no imagination in it.
Its a good marketing ploy in my opinion. If I have read it right, each colour represents a different part of the city(that play a ancient type of the sport). Seeing as someone will only buy one of the colours(which matches their area), it's not like they are doing a Norwich and releasing 3 kits all with green and yellow as the prominent colours just to fleece the fanbase...
Well, fleece the half a dozen fans that were able to buy a replica shirt due to our dynamic stock system!