Sponsor

Price of HEX at a monthly high, for some there's no such thing as bad publicity.

 

This..

 

Don’t think you’ll be far off from the truth. The CEO has a history with brokering sponsorship deals or trying to rather and failing, until now but this one is far from a success!

For me the CEO should’ve been removed from his position the same time Conway and Lee were removed from the board. The club needed a complete restructure IMO. His whole tenure has been a disaster and just gets worse and worse.

 

Same for me, personally. I meant for the club.

 

I'm not going to write it off entirely just yet. As others have said, the product itself is no worse than alcohol or betting sponsors, and the last sponsor encouraged people to tie up housing stock as investments to the detriment of locals. The cult on Twitter is obnoxious but social media has always been a cesspit. I think I could learn to live with it for the season if those were the only concerns.

What I do think is that the club need to explain exactly who are sponsoring us? Who owns hex.com, since that's on the shirt? If the answer to those questions is confirmed as being the right wing nutters then I'd agree we need to cut ties.

 

Given that crypto is heavily dependent on social media for marketing I wouldn't be surprised if the sponsorship contract contained obligations on the club to make a certain number of twitter posts referencing/tagging Hex (see "hexcellent result".)

I can see this getting even worse if it isn't cancelled...

 

99.9% autonomy, so yes I would agree.

 

Yeah I know, was just adding fuel, as if it was needed

 

I was assuming the post was ironic!

 

I'd expect the other 0.1% to be things involving significant change. Hiring and firing of the head coach, moving the club to somewhere other than Oakwell, anything relating to the club entering administration. Not the bloody shirt sponsor. That has to be inside the 99.9% surely?

 

I'd suspect board members would be aware of the sponsorship deal, particularly given our current finances, though I'd very much hope this would have been the work of our commercial department which was then signed off by the CEO, given the large amount of factors that should be considered for a headline sponsor that has national and potentially international reach. You'd also hope such a thing would be passed by whoever overseas legal at the club, or on retainer.

All in all its a spectacular failure of process, or highlights that processes, controls and oversight are lacking in the extreme. El Ahmad has made several plays on having systems and processes and documenting them for future incumbents. I think the first job of the next CEO/MD/General Manager is to find his bible of documented BFC processes and chuck it in the bin.

 

We've got supporters group (not supporters trust yet...) and even club employers speaking out about it. I can't think of a time in our history we can compare to this where people would (rightly) bad mouth a customer of their employer.

 

But nothing out of the ordinary. It's bread and butter stuff that happens every year and is just one part of the overall sponsorship portfolio. I can see the CEO (or Zuk) reporting this to the board as part of a regular finance update report, but I'd be surprised if board approval was needed before things went ahead.
Just my opinion, could be wrong.

 

Ar ok.. far right Brexit voters funding labour voters then..