Hex.com have a multimillion dollar marketing budget. They sponsor a Nascar. They take out adverts in newspapers and magazines. The pay for perimeter advertising at Premier League grounds. The have billboards, taxis, buses covered in their promotional material. It's a very aggressive marketing machine run by a company. It is not like the BBS clubbing together to sponsor Aiden Marsh.
Actually, I think it is. From what I've seen it's individuals who hold Hex who have been doing the sponsoring of those things. Like it's 3 of them who came together to sponsor us.
That's what they're saying but I don't believe that to be true. It's part of the myth. The amount required for this scale of marketing wouldn't be possible from individual investors (not the type that Hex attract anyway).
But given it doesn't employ anyone, or doesn't appear to anyway, isn't it the investors or owners of HEX (the coin) that are doing all of that? People at the 'top of the pyramid' investing their own money to bring people in at the bottom, allegedly? I'm asking not telling here, because it's all so unclear. I don't think HEX has a marketing team per say do they? At least doesn't look like they do.
I think they do. There's a company behind this. When interviewed Richard Heart refused to name it, but acknowledged it existed. He doesn't have to declare anything as the sector is entirely unregulated.
Also, and I'm learning this myself in my own job, advertising (even at some of these big events) can be relatively cheap. You then only have to pay for a small amount of time, and only pay once, to be able to share that image far and wide as if it's regular occurance. New strategy for many brands now is paying for one feature billboard somewhere iconic in the UK, make it interesting, dynamic, and fun, and get more reach through the different blogs and platforms that cover it/share it than if you paid for a nationwide campaign.
It makes you wonder which entity or individuals are party to the sponsorship contract. If not some form of registered company then there's essentially nothing in terms of a safeguard with regard to responsible behaviour, as there are effectively no policies to be enforced. If the deal is with Hex.com then presumably it's the entity who owns that domain. So many questions to be asked and answered about this. It's safe to say it already tops FPW in terms of notoriety.
Also, we should stop calling him Richard Heart and start calling him his real name, Richard James Schueler, so he can't hide from his past.
“It's safe to say it already tops FPW in terms of notoriety.” Which annoyingly whatever happens - they’ve possibly got more exposure out of this, especially if the mainstream press pick it up, than just being sat on an English division 3 teams shirt.
Yeah. I saw a thing where someone was congratulating themselves for peeing off a group of people and increasing engagements saying 'to enrage is to engage' and that it's a specific strategy.
I don't know about anybody else but I'm sick to death of it.I wish people would give it a rest and let the people who matter sort it out. Like others have stated on this thread,the more you post about it the more it feeds their machine.So for that reason I won't be commenting on it any more.I suggest others do the same !.
or, the more noise people make, the more chance there is of getting this terrible partnership binned. I for one, have little to no confidence in the CEO to make sound decisions. I just don't trust his judgment. at all.
I've just read through that with my mouth hanging open with amazement. How on earth could Barnsley FC not know about that? It's far beyond believable. What a complete and utter debacle.