Another Own Goal by Brewdog PR

Expanded into China last year amongst over countries and energy bills is what is apparently costing them.

 

Someone get the fan zone open quick

 

I've made half a defence of Brewdog so I ought to be due half a pint?

For free. Perhaps this is why they're skint, but nevertheless...

 

Haven't they just recently announced they're financing and producing a hagiographic film about the founding of the company?

Pretty insulting to the staff.

 

Get ready to wander in with your voucher only to be informed about the eight pages of terms and conditions which means that sadly in this case it's not valid!

 

Sadly I only stagger in these days.

When they won't let me stagger, I may wander (women do it better) for a free half pint of Brewdog. Nobody on this thread so far has remarked upon the fact that they make an effort to give you a choice as to the different tastes of ale you can experience.

Brewdog make a big effort (it seems to me) to bring different tasting ale to people like you, If you don't like it, don't buy it, and it will die.

That's it.

 

Is that the staff who wouldn't have a job without someone setting up the company in the first place?

 

Not sure what the choice is near you, but I doubt there's a half-decent craft beer bar in the country which won't let you try anything you want before committing. The concept wouldn't work otherwise!

Like I said before, with Brewdog it's just the hypocrisy. They trade on a concept which has never been there. Even going back to the very beginning, and their founding myth - from reading their stuff you'd never learn that one of the dynamic duo was pretty senior at Thornbridge. They like to pretend that they're just a couple of mates who started in a shed, when Punk IPA owes so much to Jaipur. And of course it does - Martin Dickie brewed both.

I'm pretty sure (although this is from memory) that they only properly set up the brewery after they got a contract with Tesco. Brewdog is as corporate as it comes.

 

After an interaction with an obnoxious door man in Newcastle, I've never been in another brew dog and I've no intention of ever going in one again

 

Yep.

I wonder if they mention how their CEO is not allowed to be alone with any of his female employees.

Allegedly.

 

What's your point here - that a company can treat employees how it likes and they should just shut up and be thankful for being employed?

 

I don't think it's fair to say that consumers are being hypocritical. If a company puts its ethical credentials front and centre as a marketing tactic (as Brewdog does) then it's inviting extra scrutiny and customers are entitled to hold it to a higher standard than those who say nothing. By way of analogy it's like Jordan Henderson claiming to be an LGBT advocate and then pissing off to Saudi Arabia.

It's become increasingly clear over recent years that the ethical stuff rings a bit hollow, and the company is no longer the ethical disruptor (if it ever truly was). It's The Man - about as "punk" as Johnny Rotten advertising Country Life butter.

From a business perspective I'm not surprised Brewdog are facing tough times - I imagine they're increasingly falling into a bit of a no-man's land. Too craft for lager drinkers but not craft/ethical enough for those who initially drank it but have moved to better alternatives that followed it into the market and now view it as the Carling of craft beer.

 

It's the giving to take back that doesn't sit well, not a company not being RLW in the first place.