I guess we're still waiting for ours as it's bespoke - something I'm all in favour of, as long as it looks absolutely nothing like last season's!
Historically, we’ve always released designs to the end of June. Regardless of ownership, CEO or manager. It also gives chance for the previous kit to be discounted to shift surplus too. I’m sure there’ll be other commercial reasons as well, and not all what the club can control. No idea if Puma or not. I’d love an Adidas Kit - but I also know they’re a pain to deal with in terms of availability etc for smaller clubs.
That’s the price of ‘bespoke’ or partial bespoke for you. City obviously have a fan base where they’ll sell in large numbers, we don’t.
Worth remembering our sporting director basically saying club will be channelling money and efforts into squad investment, making me think our overall fans experience which is poor will only go one way.
Surely the shirt isn't part of the fan experience though? Unless sales of something bespoke or fancy justify the extra cost then all the shirt needs to be is red.
Here's an interesting one. My boy has just won a signed BFC shirt as part of a competition from Sky. Who the bloody hell is going to sign it? I'm secretly hoping that he gets a shirt with just a massive Anne Hough signature on it.
Yes but whilst that does make sense it also makes no sense. Not putting the shirt on sale until the end of June and missing out on a lot of the early summer trade and particularly father's day so that you can use that time to sell off your old stock at a heavily discounted price would be an absolutely bonkers business decision. It's fine as a one off because someone has cocked up and ordered too much and you've got a load of stock left over one year but if it's an actual business plan then it's embarrassingly bad. It would like a Christmas tree manufacturer not putting this years trees on sale until the second week in December and saying ah but it gives us longer to sell last year's stock at half price. I reckon one of the biggest reasons for it will be that we choose to be at the back of the queue for shirts in return for a marginally reduced purchase price from the manufacturer.