More of a general comment, but I use Twickets and event tickets often go below face value, for things that aren't sold out. But that's a different demographic. They are just normal people, who don't want to make a profit reselling. Dynamic pricing is ticket touting. Plain and simple.
What if you can afford the advertised price, but not the price hike that was made? Shouldn't the statement be, Simple, sell at the advertised price.
Football is a business to make money and as long as people pay they will do it wether it's fair or not.
Except majority of most clubs don’t make money they just pay out more than they earn to players and yet it’s always the fans who should bridge thet gap.