Looks like something off Pro Evolution Soccer when they don't have the rights to the real logo. "Yorkshire White" with a broken-armed mannequin. That'll do.
Is this the arm position just before it is fully extended forwards and pointed slightly above the vertical?
Awfully designed.. looks like it's a generic computer design .. that '70s LU badge was best they had. Time bfc got a 'new' badge ..
I wonder if it was Ben Mansford who kicked this project off originally. Perhaps it's his CEO calling-card, if so.