Anyone with half a brain would know what Up The Ra was all about. But his head is so far up his own arse he is just so ignorant of what goes on in the real world.
He's doing some sort of shout outs online for cash thing presumably. A bit like Rudy Giuliani. Someone set him up to shout out "Up the Ra" as in IRA. Still, as long as he got the cash I doubt he'll be too bothered.
Someone's paid for a 'cameo' from him. Basically given him £50 to read a pre-written greeting to someone on camera. Fortunately he's either not proof read it, or not understood the ending, because he's pledged his support for the IRA. Hopefully it goes viral, and his ridiculous face is never seen in public again.
I just had an advert on Youtube with him heading it. I normally (and did) just skip it, but I did wonder if it would charge him / his employers more for the advert were I to watch in full ... multiple times....with the sound off.
Presumably, it would cost his employer, but he would get repeat fees*. *technically likely much more complex than that, but that’s basically the model used for the ‘talent’ in the entertainment industry.