You say potato and I say potato, You say Grove Street and we say OAKWELL

My disclaimer was around the fact we’re moving there

 

Do those dissenters also repeat it all the time to make it feel bigger than it is, and are they people who have ever bought a programme?

No issue with part of your offer not being liked by customers if they’re not buying it anyway. In beer terms it would be like bringing out some 10% stout, aged in wooden barrels and blended with the tears of Markus Schopp, only to have all the lager boys kicking off about how bad it is.

 

Let me fix that for you

I like it. But then I work in marketing so maybe I get it more from a professional perspective than an emotional one.

I think it’s unique, gives it a magazine feel rather than a standard matchday programme, feels contemporary in a world of sometimes far too stuffy traditions, and I think it’s a fun name to brand. Some of the front cover photography align with the name and the world we live in today.

To caveat that though, other than the ones delivered during lockdown on subscription, Idon’t ever buy one. But I never bought a programme either.

I would hazard a guess that 98% of the complaints, which lets be honest are probably an incredibly tiny fraction of the supporter base, aren’t programme buyers anyway. Id also guess that without Conway picking up the phone to every owner within 50 miles asking to ground share this wouldn’t have even been a blip on 99.9% of supporters’ radar.

 

How many more though? Like realistically, how many people really have a discussion of the name changing from Be Red to Grove Street? Especially considering some have complained that it's gone from Oakwell Review straight to Grove Street!

You're saying 'largely' based on a sample size of your own circle of known supporters that you speak to.

As for Grove Street being unique. It is unique to football circles, it is ownable to Barnsley FC, and it's a street many of us have quoted for decades when referencing the football club. You might not like it, others might not like it, but you don't have to double down on everything to prove you're right. You've been in and around branding but I've directly worked on branding for close getting close to two decades. You don't always go out for consultation and not doing so isn't a bad thing.

 

Small
Annual production of 6 million barrels of beer or less (approximately 3 percent of annual sales). Beer production is attributed to a brewer according to rules of alternating proprietorships.

Independent
Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer.

Brewer
Has a TTB Brewer’s Notice and makes beer.

 

Not as amusing as your refusal to ever budge even slightly on an opinion. Like ever.

Although I think sighting a lack of market research, and then using a handful of comments on the BBS as your sample size to form your opinion, might be even more amusing

Agree to disagree. I'll bow out now.

 

I think this gif was made with you in mind.

 

It's about 8% of the On Trade Beer Market so plenty think it's at least half decent.

Although the way this thread is going if four people have said it tastes like it's dragged out of the Thames then that's the opinion we should all go with.