Is Duff enough

Discussion in 'Bulletin Board' started by Duntpasstome, Jun 14, 2022.

  1. Loko the Tyke

    Loko the Tyke Administrator Staff Member Admin

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    On the first year it was introduced, without it the prices could have been the post early bird price throughout the Summer.

    it's an incentive to spend money with the club early, which they desperately need to be as successful as they can plan to be. It's not a fine or a punishment for renewing late. Refer back to the example around Christmas bookings in hospitality as it's a fair comparison.
     
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  2. Redstone

    Redstone Well-Known Member

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    Again though I truly think the "threat" of losing a seat would be enough to get a majority to renew by a deadline. Then by keeping the prices lower would also have the potential to attract more sales. That's just my opinion. Obviously I haven't swent he numbers, my assumption is sales post early bird are very low. If I'm wrong in that assumption then I would accept your my opinion is wrong. If I'm right however it is my belief we could sell a similar amount by the deadline and then increase sales post early bird upto the season starting.
    This isn't me trying to bash the club because I haven't renewed, it's a long held belief that we could sell more tickets.
     
  3. Marc

    Marc Administrator Staff Member Admin

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    personally find it bizarre that the Club get criticised for EB. it's a basic global model, used by thousands of sports club and many industries. seems very obvious to me why eb schemes exist, and equally obvious why it would be a terrible idea to ditch them in favour of fixed price.

    I'll use music festivals as another good example. pretty much every medium/large music festival in the world, does early bird. people have no idea who's going to be playing when EB schemes are launched. line ups aren't announced until many months after. actually much more aggressive than football, as they're often launched for the next year, within weeks or even days after a festival finishes. it's not done to penalise people. it's done to secure enough seed funding so they can start planning for next year. people buy them because they already know they plan to go, and get to save money in the process. it's mutually beneficial. they also often have deposit & payment instalment schemes, to give as many people as possible the opportunity to buy them at eb prices. many festivals take it even further, having 'tiered' prices, which are released in tranches.

    if people want a fixed price, fair dos. but I imagine it would wreck our planning. which would result in even more people not renewing.
     
  4. Loko the Tyke

    Loko the Tyke Administrator Staff Member Admin

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    It really wouldn't in my opinion. For every supporter or group that wouldn't want to move at any costs, another group would be way more relaxed about it.

    You're not wrong in assuming that the majority of sales are pre-early bird. But the part you're not taking in to account that our planning for the Summer and the season ahead would then be complete guess work. We'd have to sign players in the hope we could sell xxx tickets, rather than knowing we've already sold xxx tickets.

    Having one price just doesn't work in my mind, and if you've got the right finance options available it tried to cater for everyone, but of course most things struggle to work for a full majority of different circumstances and situations.
     
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  5. Redstone

    Redstone Well-Known Member

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    The difference in that example being if you then get a great line up announced people will pay the higher price regardless. I don't sense that happens with our Season ticket sales. I genuinely belive we could potentially sell more I'd the price stayed the same. As I have said numerous times in this thread I belive setting a deadline by which your seat is no longer reserved would have the desired effect in motivating most to renew early.
    Personally side I really wanted to i would just pay the higher price it's not that expensive in context of what you can spend on a day out elsewhere. I just think we could tempt a few more in as the season grows nearer.
     
  6. Redhelen

    Redhelen Well-Known Member

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    Sorry to hear that personal circumstances are stopping you renewing @JLWBigLil . It's been a chronic week for bad news for my friends. Sending positive thoughts
     
  7. Redstone

    Redstone Well-Known Member

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    This is thr crux of where we disagree then. I suppose without polling the fans it would be hard to know. Perhaps I'm wrong, almost everyone I know it's a major issue. Look at the uproar moving people from the West Stand caused. However I may not be taking into account the silent majority who maybe don't care.
    I'll leave it at that, I've given my view and obviously it's not very popular and most disagree. ;)
     
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  8. Redhelen

    Redhelen Well-Known Member

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    As regards EB Festival.tickets, you can easily sell them on if you change your mind Not sure if you can do that with a ST?
     
  9. She

    Sheriff Well-Known Member

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    It's not like this at all for me. I see it very much as a barrier to renewing once the price increases. I'm relieved that the Q&A and press conference both took place before the deadline to allow me to renew at the early bird price, as I'd have refused to do so on principle at the higher price. We're already paying £50 more for a lower standard of football compared to last season, so adding anything further to that takes any concept of 'value' out of the equation for me.

    Taking this season out of the equation, I've had a similar mindset ever since the early bird has been in place. Previously, there's been little question as to whether I would renew or not, so it was a simple trade off of timing vs getting the lowest price for something I'd be buying anyway. However, if I'd have inadvertently missed renewing in time then I would have viewed it very much as a barrier to doing so (more so if I'd lost my existing seat in the process too).

    I have no objection to the early bird being there, as it makes a lot commercial sense for the club to have it in place, but it does create a very distinct mindset for me as to how I approach it.

    Also, I don't think the analogy you've used works particularly well either. Chucking something extra in (e.g. Champagne, that you may or may not want) makes little difference to whether you book or not and an early restaurant booking doesn't require the full price being paid well in advance of the event.
     
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  10. Loko the Tyke

    Loko the Tyke Administrator Staff Member Admin

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    I really don't buy in to this one mate. Last season included a £50 loyalty discount due to Covid, whereas that one off discount is rightly not there this season. Unless I've completely misinterpreted the like for like pricing? Good chance I have.

    Have to challenge you on the Christmas analogy comment though. The early booking incentive is a huge driver of bookings, so it does make a difference, and allows a business to commit to staff, ingredients, service levels, extras, etc. with a deposit per person taken at the time of booking rather than the full amount. For Christmas Day, Boxing Day and NYE this deposit could be 50%, but usually much less for the standard days in December.
     
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  11. Redstone

    Redstone Well-Known Member

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    Certainly not last season. Left my season ticket on the back seat of my car, someone smashed the window and left 10 more. :D
     
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  12. Marc

    Marc Administrator Staff Member Admin

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    I can guarantee you if EB was ditched in favour of a higher flat fixed price, there would be hell on. all the talk would be about price increases to thousands of loyal fans who have previously been rewarded for renewing early. the idea of having a single, higher average price that was fairer all round, would be quickly forgotten.
     
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  13. Marc

    Marc Administrator Staff Member Admin

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    maybe they can be reassigned, not sure. i'd like to think the box office would sort that out. I'm guessing it's not a common thing though, for people to buy a ST then change their mind.
     
  14. She

    Sheriff Well-Known Member

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    On the second point, you're looking at it from the business' point of view. I'm talking about it from the customers' viewpoint.

    On the first point, regardless of how the club badged it, the only important factor for me was that the price paid to buy the ticket was £50 more than last season. I suspect more people viewed it this way than not.
     
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  15. Loko the Tyke

    Loko the Tyke Administrator Staff Member Admin

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    I'm not though. It matters to the customer, especially in city centres, as they're sent out to go and find a) the best venue and b) the best early bird incentive.

    On this one though, the facts are as they are aren't they? Interpretation might be one thing, but the reality is that for that particular season there was a one off loyalty discount of £50. Did anyone expect that discount again? I know I didn't, but maybe I'm the minority.
     
  16. She

    Sheriff Well-Known Member

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    So they have a number of venues to choose from and can shop around, which is as far removed from renewing a season ticket as it gets.

    Not repeating the discount for an equivalent standard of football would have been one thing, but I recall putting in a previous post about this that I expected some sort of 'apology pricing' after the season we had just endured. That's not what we got by having a 'price freeze' that wasn't a price freeze. In the absence of the positive board changes I think this would have deterred some from renewing, particularly from the way it was marketed at the time.
     
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  17. tyk

    tyke69 Well-Known Member

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    Reason why I wont be having getting a ticket is that I have the 4 games left from the covid season to use, I work some weekends and got a lot of things booked in for weekends so won't get my value, maybe if there is a half ticket after Christmas I might consider
     
  18. Bri

    Brian Mahoneys Waist Well-Known Member

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    Compared to a lot of clubs aren't our tickets well priced anyway .
    Our prices don't seem to have gone up much for years.
     
  19. Loko the Tyke

    Loko the Tyke Administrator Staff Member Admin

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    If your mindset starts with expecting an apology discount, on some of the cheapest prices in football vs. level being played at (King's Lynn season tickets are more expensive), than that probably explains why we differ in opinion on this one.

    Understand we all view things differently, and what frustrates one person might not the next and vice versa.
     
  20. She

    Sheriff Well-Known Member

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    At the time my mindset certainly didn't extend to paying more for a season ticket than I had for the worst season in living memory. I don't think that was too much to expect, given the circumstances of last season (and at the time it was a hypothetical discussion as there was zero chance of me renewing).

    Given the changes that have taken place, my tolerance as to what the club does is far more forgiving for the time being. I'm hopeful that there'll be fewer instances of this type of self-own from them going forward, particularly as there will likely be a more supportive structure from the top down, rather than open warfare in the Boardroom.
     
  21. Tyke_67

    Tyke_67 Well-Known Member

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    Sorry to hear this old mate. I sincerely hope you and your family are OK. Best wishes & love from the Tyke_67's
     
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