The time Hugo Boss were bullying little firms with 'Boss' in their names. So Joe changed his name by deed poll to Hugo Boss..
It’s gonna come as a total shock to Truss, after campaigning in the Tory echo chamber, when the next voting intention poll has her doing even worse than Johnson
It's making much bigger waves than I personally would have expected when watching it. Probably because I act like that, pretty much all the time..
Author of this very funny book from a few years ago. Such a shame he's not got around to a follow up yet. He's also got a brilliantly funny consumer affairs show on Channel 4 called Joe Lycett's Got Your Back which he presents with Mark Silcox who laughs less than Jack Dee. When he legally changed his name to Hugo Boss to go after the company, it was genius.
"The Party told you to reject the evidence of your eyes and ears. It was their final and most essential command."
I enjoyed the one where he took on Humprey Smith owner of Samuel Smiths over the way he's treated the landlords in his pubs,his customers and the people of Tadcaster when he made them travel 12 miles round trip rather than let a temporary footbridge be built on his fields when the main bridge collapsed.
Seconds after she was named the winner of the Tory leadership race, Lycett tweeted: "Yes @trussliz absolutely smashed it babe!"