Another Own Goal by Brewdog PR

https://www.bbc.co.uk/news/uk-scotland-67932569

Poor treatment of staff by Brewdog strikes again by getting rid of their standard real living wage.

 

Not drinking their beer any more after this

 

Took 322 million pound last year - sounds more like poor managerial decisions! Let's hit the staff then

 

Not that I choose it often, depends how slim the choice is, I agree.
A company the size of Brewdog really has no excuse for this.

 

What about a £24 million loss? That's not an excuse. It's a reason.

This may be down to bad management. Or loads of other reasons. Anybody who posts about Brewdog on here (apart from perhaps one) will have no real clue as to why the company is making a loss, and whether wage increases need to be clipped as a result.

However, a company can't survive if it continues to make a loss. And then there'll be no jobs for anyone.

 

I suppose it depends on how much they would need to add on to the cost of a pint to avoid doing this. If it’s 10p I can understand the outrage, if it’s 50p I think a lot would stop drinking it in pubs.

 

I find their founder to be a bit of a smarmy PR!ck on social media.

 

Having been in charge of a bottom of the (non) food chain enterprise for nearly 25 years, it is not easy getting your prices right.

Having said that, if you treat your staff as you should, you'll get loyalty and productivity (and invited back to the Xmas do after you've retired).

With Brewdog, it seems to me as though they have always had a chummy liberated independent cool anarchic down-with-the-dudes image spewing out from their PR, whilst having a boss who finds it impossible to disguise how much more distasteful he is when compared to his ales.

 

If they can't make profit on their turnover, then the place to start cutting is the incompetent management, not the poor sods having to deal with Joe Public on their lowest rates of pay.

 

"A spokesperson for the company said: "As a result of the changes we're making - and despite unprecedented challenges in the hospitality sector - our staff outside London will be getting a 4.95% increase in base pay, and crew currently working in London will be paid 4.5% above the National Living Wage."

Word magic. Wonder how many millions and millions their senior management/marketing etc are on?

 

How do you know that?

What if e.g. the cost of their raw materials, sourced from reputable and decent employer suppliers has gone through the roof but yet they stick to them, and yet people switch to buying lower quality ale from elsewhere at lower prices supplied from brewers who don't give a toss where it's coming from?

You have no idea whether this is going on.

Do you think that every business is bound to succeed and turn a profit? No matter what?

Anyway, if it's incompetent management perhaps it's best to put everyone out of their misery and stick them all on the dole.

 

Is £24m a lot for them they seem to an expanding company employing more senior staff
https://www.scottishfinancialnews.c...profits,trading conditions after the pandemic.

 

Their overpriced beers should boycotted. All companies should support Real Leaving Wage as the minimum to pay someone. It's not a good luck to scrap it.

 

Exactly this. No time for them.

 

You tell me. Have you studied their accounts?

Third year of losses. Apparently.

Yet the absolute priority is to do the right thing and pay their employees more?

We'd all love to have more money but perhaps a bit of patience might be the order of the day here?

 

They've been banging on about how progressive and awesome they are for years now, but none of it stacks up.

As far as I'm concerned, if you claim to always pay a living wage then if that becomes unaffordable you simply don't have a business. Maybe you shouldn't have promised it.

 

People showed patience about the 50/50 bar profit split, the 'pawternity leave' nonsense, the outcry about working conditions, the big capital financing...

They are what they are, but they shouldn't be allowed to get away with claiming that they're something else.

 

Quickly becoming the new Spoons in the contempt they hold their front line staff

 

Or slim down the field/ head office teams, coupled with developing or recruiting competent leaders.
There's a fair few options between continuing doing what they currently do, and shutting the whole thing down.

 

Well like you I have no idea what might be best in order to turn Brewdog in to profit.

But first paying the staff more than the company can at present obviously afford, seems to me to be stupid. But there you go.