Oakwell Fan Park BBC

I have no doubt indoor works too.
Ultimately all I’m saying is it could work.
I’m happy to give it a go first, others are happy to just condemn it first that’s their prerogative.

 

Other than your 2 posts Paul, where has the feedback been to questions raised when they asked for some engagement on the project.
Seen absolutely nothing come back to answer/alleviate fans concerns.

 

Don't you sit at the game in the cold ? What's the difference?

 

Those slides need number of respondents shown, but the story they tell is pretty damning

 

They are, whilst I would suspect majority of the negativity will be linked to the playing/enjoyment of the football it does highlight the need for the club to engage in someway in a more meaningful and clear way.

 

Think it was around the 1600 mark

 

Lincoln have a big indoor area with 2 bars right next to their fan zone where you can go in and watch the afternoon kick off

 

Because it won't entice others to get to the ground earlier to spend money, thought that was the idea.
Some will go and it will be a good fit for them, others won't bother, can't see where the uplift will come from especially if it holds less than before.

 

It does but it also has the outside part of which I was referring to. Picture here,
https://www.weareimps.com/news/2017/november/171116-childrens-fans-zone

 

Financially operating the fanzine will at best be a break even. This is the club trying to provide fans with an improved matchday experience from limited spend.

With a capacity of 650, assuming the facility is full for every game and everyone spends £25 (wild assumptions) total turn over would be £375k. Typical margin for pubs is around 20% so a profit of £75k over the season which will not meet year one set up costs.

Putting that in the context of the club’s projected losses £75k would meet nearly 3 days of losses.

Give it a go it might be good…

 

Fans who complain the club have no money to spend on players then say they won't spend money while at the ground.

The mind boggles..

 

Maybe fair pricing in the ground would help?

 

If I was designing a fan zone I think I'd want it to have:
1) Inside and outside spaces that it was suitable for all weathers and matchdays throughout the season
2) A permanent structure so as to avoid feeling disappointingly amateur
3) A space to buy a decent range of drinks, matching customer preferences, and at typical pub prices rather than excessive price gouging to actually get some use
4) Some local food vendor options, probably provided by street food/events vendors who pay a pitch fee for the opportunity and set their own menus and pricing
5) A PA system, screens and a stage area - this allowing showing video content, live music, family friendly entertainment, and interactions with players/the club media department
6) Not too rowdy - suitable for everyone coming to games rather than just those who want to get hammered
7) The ability to open outside of matchdays if there is sufficient demand

Not sure the extent to which the proposed plans actually deliver on these, particularly 1) and 2).

 

Friend of mine used to own a pub, he wanted a new beer garden, decking area, the full works.
First port of call was the big breweries, in the end he got 12.5k from Heineken for putting 3 of their products on draught on an agreement for 3 years.
Simples.

 

For some no matter what the club do they can't get it right.

 

Given the issues the catering have serving the current relatively limited number of customers I can understand why they're not lowering prices to try and drive increased demand.

Obviously from a customer perspective, having products people want, that they can have, in an efficient way, and for a reasonable price - this is much better, and generally also more profitable.

 

That will be about 88% on the fan engagement survey.

 

Price point is a key factor in any customer decsion making, if pricing for next season remains high then there's no hook to entice people to make a change.
In simple terms why would a fan leave a warm pub, dry pub with a good offering at reasonable cost to a lesser environment for potentially more cost.