From a business perspective, it's a tough call Red Rag. Drop the price by 10% say, to £18 and generate a 10% increase in take up? Result = no gain, apart from possible 'in stadia' generated revenue (mind you, from the complaints about those prices, that's dubious!). The business angle is that the club has got to pay its way (eventually) and the fact is their main income source is gate receipts, including Season Tickets. The club know what the main outgoings are for the season - wages etc., - and presumably set the ticket prices (x the anticipated take up) to cover that cost as a very minimum. They also set the price to bring in the maximum income (based on trends) in line with what they consider the fans will accept. The current price is largely in line with what most other clubs in this division charge on average (though Jay will doubtless correct me if I've got that wrong) - so it can't be considered that BFC are ripping us off, in the way Swindon have done to their fans, and the travelling fans come to that, in recent seasons. It's clear that if BFC fans cannot afford the current match-day prices then they've got hard decisions to make, either sacrifice summat else or don't attend the games. The club will be aware of that, and I've little doubt that if attendances fell dramatically then they'd take some action. They've got around 5,500 season ticket holders - so they know what the bottom line is. Football in general is in danger of pricing itself out of the range of the 'everyday' fans - so it's not just BFC that are out of line in that respect. However, without being derogatory to anybody, I do smile when I read that folk can't afford a couple of quid hike in prices when many of them are happy enough to pay for over-priced beer in tarn on a weekend, only to pee it up against a wall. Like you say, that's prioritising your own finances, I guess! ff
I will correct you We're expensive in this league, paricularly for juvenile tickets and in the family stand, but all across the board for match tickets really.
