Interesting concept... A real cult hero for Huddersfield, and basically paid to promote HTFC in the Community, and on match days. He attends functions, visits schools, and liases with fans. Wonder if that could be a future role for Bobby?
Dominic Matteo has just been made Club Ambassador at Leeds. Then again, Bates has also been appointed El Presidente.
Pompey used to have Linvoy Primus , a real cult hero and loved by all the fans (until they couldn't afford it/him) seemed to be everywhere promoting the club , charity events, faith in football and just about every village fete going. it got the club and fans engaged though and well worth it