Another example of..................

Abysmal marketing.

Seen that on the official site, Ever wanted to be a red?

Pardon me, but i already consider myself to be a red thanks.

They did the same thing a couple of years ago, remember that true red scheme. your a true supporter if you give another 100 quid on top of your season ticket and whatever else it costs.

I think this a bit condescending and it shows just how little our board knows about dealing with its customers.

Get it sorted Gordon.

 

i think you're overreacting fella

 

I am, but it just kinda winds me up.

 

It`s his red hair? or is it blond now?

 

That sums up the marketing of the club totally - it couldn't be more amatuerish

Basically BFC has no marketing plan whatsoever. I genuinely believe that if you asked to see a copy of the marketing strategy - there wouldn't be one, and that speaks volumes.</p>

The idea at BFC is, and always has been, how can we get as much money out of the fans and give as little in return as possible? - because traditionally this ideahas always equated with 'profitability'. It has always gotten away with this by depending upon an almost 'co-operative' atmosphere within the club - treating fans not as customers, but as something else ('stake-holders' perhaps, or 'co-owners' without officially recognising such). IMHO This doesn't quite work now - it worked in the seventies and eighties (and most of the nineties) - but now that football, even at this level, is so expensive, the elasticity of demand dictates that people now expect a return on their (now considerable) investment - and automatically we are customers, the club is a company, and the club is operating (either successfully or not) within a market, competing for a percentage of our incomes (not necessarily against other clubs, but certainly against other products).The club has yet to explore the option of offering a high quality product (on line/club shop or anything else), with a small profit margin perspend, and pushing for high volume sales. Nobody is willing to invest in that - it's a long termstategy that appears risky even though demand is there.</p>

Somebody on here has pointed out in the past that every time someone experiences a short fall in service or product when they experience the Barnsley Football Clubbrand - they associate the club with failure and decline. That means every time anyone goes in theclub shop, everytime anyone logs onto the website and gets second hand news or late news, every time the fans are left reading otherpeople's websites for ourtransfer news.It happens all the timewith Barnsley and the net effect is that if they want to ask people 'Ever wanted to be a red?' - the inevitable answer is 'No - why should I?', half the time Barnsley fans will realistically regret the fact that they are lumbered with the limitations of this club - but we follow on because we are loyal and faithful (and a lot of times that is what stops people walking away - not a safe marketing position).</p>

I completely agree with you sentiment mate - I don't think you've over reacted at all, you've hit the nail on the head.</p>

</p>

</p>

 

RE: That sums up the marketing of the club totally - it couldn't be more amatuerish

Cheers.

That has to be the most intelligent and elequent post I've ever read.

 

A ginger one at that?