Aside from the initial novelty factor, there are some seriously worrying aspects around the collation and aggregation of personal data that people are completely unaware of. You might have heard of the exercise undertaken about a year ago where peoples mobile phones (think it was EE users) were interrogated (even if switched off) within a radius of oxford street tube without their knowledge to understand more about the owners and aggregated for profiling. The government are also selling large batches of "anonymised" data to the likes of ipsos and yougov for profiling purposes and medical data from gp practices is being pushed through (despite a botched opt out process about a year ago). Very worrying
Sample of 59? Big numbers then. It's no wonder most shop in Asda seeing as there's a massive Asda in Barnsley is it? Rolf Harris and Louis Walsh as favourite celebrities though? Come off it! TV shows; X-factor results though so maybe! Some bizarre answers, but then you'd expect that from a sample of 50 bloody 9.
