I have just come to book a flight that I really ought to have booked a few weeks ago, looking back. Need a return flight from Liverpool to Basel, and checked the prices a few weeks ago for me and my girlfriend. It came to around £140 for the pair of us. Having looked today, for some reason the prices are now £192 total. If anything I thought the prices would be cheaper to try and fill up the plane. Any ideas why the prices actually have gone up?
the longer u wait the dearer it is wassame with us if booked to magaluf when flight came on it would have been 75quid return now its 219quid
Happens all the time Easyjet have quite sophisticated pricing algorithms. It looks as though the flight you want is filling up nicely and there are only a few seats left, so they think they can get a better price for the last few. It's when they have loads of seats left that the price will start to fall. My advice would be to just bear the loss and pay the new £192 price. It may well go up even further in the future (but don't quote me on that or expect your money back if it gets cheaper!)
That's the way easyjet works I think. It's a supply and demand thing. When there are plenty of seats left the tickets are cheap but they increase as the plane fills up and the seats become more "valuable". No idea if they take a last minute dip if there are seats remaining at the end.
Because generally when they sell to people who need to fly within a short space of time they are selling to business travellers - or at least you are more likely to be competing for that space on the plane with business customers (who are generally able to pay more than you to get that seat). People who tend to book well in advance are private customers and holiday makers with preplanned trips - and this market is more competitive. Also, they know that if you need to go somewhere next week - you need to book soon - so they have you over a barrel. People with time on their hands can shop around, change their plans etc... find a good deal. The airline industry will accept a lower price for a seat well in advance for the sake of knowing the have some revenue there - the last minute bookers are the profit margain who tilt the plane into a profit. So they attract the security of the break even in with cheap rates well in advance, and sit back for the cash cows to come later...
