http://www.independent.co.uk/sport/...how-premier-league-game-for-free-6293522.html This bit got me though...."The game will not be shown free to Virgin Media customers." Err, maybe they didn't mention that one because ESPN is part of the package!
Would be interesting to see a breakdown of their subscriber base, because I suspect most of their subscribers are from the NASN days and subscribing for the US sport. That's why I subscribe. They've lost the NHL (ice hockey) to Premier Sport and if they lose any others they will be in trouble.