I mean... they've essentially bought the retention of the league title and possibly the UCL.I hope not though.
I always have him down as the main reason we didn't beat Swansea in the Covid play-offs. He was immense.
https://archive.is/fNACV That explains it. In short in the past few years they haven't spent much and now due to success on the pitch they have bigger commercial deals and command good fees for sales.