How do you pronounce Asus (as in the laptops)

Discussion in 'Bulletin Board' started by SuperTyke, Apr 25, 2017.

  1. SuperTyke

    SuperTyke Well-Known Member

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    I always thought it was A as in capital A and sus as in suspicious or suspension but the current ao.com advert pronounced it like azoose with a small a and zoose as in goose or loose.

    I'm only just coming to terms with that fact we all pronounce IKEA wrong.
     
    SuperTyke, Apr 25, 2017
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  2. Sco

    Scoff Well-Known Member

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    Do we though. My surname is pronounced with a hard C in the UK, but most of the rest of the world has a soft c. Am I getting it right, or are they?
     
    Scoff, Apr 25, 2017
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  3. SuperTyke

    SuperTyke Well-Known Member

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    That depends on whether the rest of the world pronounce your name as sunt
     
    SuperTyke, Apr 25, 2017
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  4. Sco

    Scoff Well-Known Member

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    Not far off. I suppose I should change my name from chithead...
     
    Scoff, Apr 25, 2017
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  5. Artisan-baker-red

    Artisan-baker-red Well-Known Member

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    I used to work for Lidl...... now the German contingent will know its supposed to be pronounced - forgive my effort....
    Leedil (or summit like that) - when I I worked for em, you get slaughtered for saying it wrong.

    But now, to appear more British and to fit some clever advertising, they now like being pronounced Liddle!
    so they can offer "little surprises"!!!
     
    Artisan-baker-red, Apr 26, 2017
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  6. Brush

    Brush Well-Known Member

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    Does it matter? Not really, but we should respect the views of the people who originated it.

    Further examples.

    Mumbai - Bombay
    Kulcatta - Calcutta
    Larndon - London
     
    Brush, Apr 26, 2017
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  7. TonyTyke

    TonyTyke Well-Known Member

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    I would have agreed with you. You're going to have to explain IKEA.
     
    TonyTyke, Apr 26, 2017
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  8. Sco

    Scoff Well-Known Member

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    Kolkata is Calcutta
     
    Scoff, Apr 26, 2017
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  9. Brush

    Brush Well-Known Member

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    I don't know about Swedish but in Spanish, I is always pronounced like in PIT, E is pronounced as in PET and A is always as in FAT. Unlike in English where a vowel's sound is modified by the letters surrounding it in the word. The Swedish pronunciation of IKEA is the same as Spanish so I guess the rules are similar.
     
    Brush, Apr 26, 2017
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  10. Brush

    Brush Well-Known Member

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    I stand corrected.
     
    Brush, Apr 26, 2017
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  11. Sim

    Simon De Montforte Well-Known Member

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    Adidas - is it Adeedas or Addydas?
     
    Simon De Montforte, Apr 26, 2017
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  12. Gordon Owen

    Gordon Owen Well-Known Member

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    We've been saying Nike and Ikea wrong for years.
     
    Gordon Owen, Apr 26, 2017
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  13. LDR

    LDRed Well-Known Member

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    Pri-mark/Pre-mark.
     
    LDRed, Apr 26, 2017
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  14. SuperTyke

    SuperTyke Well-Known Member

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    Listen at the end of this advert. They made a fairly big deal about the pronunciation a couple of years ago.

     
    SuperTyke, Apr 26, 2017
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  15. SuperTyke

    SuperTyke Well-Known Member

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    I would say addydas but it's actually neither of the ways you said. It's closer to addy-dahs or addy-dars
     
    SuperTyke, Apr 26, 2017
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  16. Gloria Stitts

    Gloria Stitts Active Member

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    Deleted.
     
    Gloria Stitts, Apr 27, 2017
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  17. Gloria Stitts

    Gloria Stitts Active Member

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    We had another example of this here with Lars Leese, pronounced "laser" but everyone called him "leese".
     
    Gloria Stitts, Apr 27, 2017
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  18. Googs

    Googs Well-Known Member

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    Isn't that a Sheffielder who can do his maths? Rare, I know.
     
    Googs, Apr 27, 2017
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