Im banging on about Fev Rovers again lol.....but

Discussion in 'Bulletin Board ARCHIVE' started by andytyke, Mar 8, 2012.

  1. andytyke

    andytyke Administrator Staff Member Admin

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    Last week I posted on here asking why is that Fev have a credit card style season ticket system, but Barnsley are still using paper ticket books.

    But they are also doing other thing that show Barnsley up,

    last season they the had less than 500 season tickets. They set a target this season to sell 1000 and announced at the weekend match they they had surpassed that target.

    They have started a "Destination super League" campaign and have some great thinkers on the board who are really driving new initiatives. One of the only super league criteria featherstone fail on is the attendances which is a little ufair given the league they are in and while fev usually take anything between 400 and 1000 away fans rival teams are lucky to bring 50 to Featherstone. So they are having a go at improving things.

    I just wondered if some of the initiatives could be used at BFC

    eg

    Currently a season ticket is £140,

    Any current season ticket holder who has renewed can refer a friend who hasn't had a season ticket in the past 2 seasons for £100.

    Would it be in BFC's interest to copy this and try to get the stay away fans hooked again with a discounted priced season ticket.

    (only problem I see Barnsley is some current ST holders here moan at match £10 tickets etc so some would be apparelled at such a system )

    --

    current match day prices are £15

    Any fan of a different team including super league who has a season ticket for a team can watch featherstone matches for £10. if they bring a child, the kid gets in for free.

    This encourages away support and also local teams fans just wanting to watch football when their team is away.

    (such a system could be tweaked at bfc for when playing teams who bring a big away following, which to be honest in this league is only a few)


    I honesty feel that we have the best manager we have had for a long time at Barnsley and some of the football has been great and were making progress. But off the field were useless.
     
    andytyke, Mar 8, 2012
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  2. Durkar Red

    Durkar Red Well-Known Member

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    'great thinkers' and Featherstone in the same post .....don't see that very often !!:biggrin:
     
    Durkar Red, Mar 8, 2012
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  3. Poet

    Poet Well-Known Member

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    Why would anyone want to go to Featherstone? Let alone watch rugby there?
     
    Poet, Mar 8, 2012
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  4. andytyke

    andytyke Administrator Staff Member Admin

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    lol seems people think same about Barnsley, at least fev are doin something about it.

    I know that a few wakefield fans boycotted the Hull away game at weekend due to prices and went to watch fev instead
     
    andytyke, Mar 8, 2012
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  5. Poet

    Poet Well-Known Member

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    If I wasn't from Barnsley, I probably wouldn't want to go either.
     
    Poet, Mar 8, 2012
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  6. Tyk

    Tyketanic Well-Known Member

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    Having said all that, I thought about going down to watch Feath recently, but still think £15 is steep when I have no affiliation to them... They can't be paying Footy wages and they can't use Footy prices to justify them as they are both too high... As is the cinema nowadays... I sound more and more tight don't I!! :p
     
    Tyketanic, Mar 8, 2012
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  7. Brush

    Brush Well-Known Member

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    Some good ideas there mate

    Have you approached the board with them? If so what was the reaction?

    I know Gordon Shepherd and when he was chairman I'm sure he would have listened to you.
     
    Brush, Mar 9, 2012
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  8. JDB

    JDB Well-Known Member

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    I think the reason the club are a bit draconian on pricing is due to their cost model.

    As Don has stated in the past, research says we have a core of 9,000 fans who are willing to buy season tickets. We have a cost-base (wages, running costs, taxes, transfer fees) of £x. In order to break even they need to calculate £x / 9,000. That figure is going to be generally what the season ticket price is (minus the bits below).

    We have a floating fan base of around 1,000 who pay on the day, but pricing offers doesn't seem to have any discernable effect on their likeliness to watch the match. We can't really rely on much income from this source.

    We also have away fans, who usually come depending solely on how well their team is doing. Only a few clubs will be guaranteed to bring a good away following that we can rely on in the budget.

    We then have commercial packages for businesses such as sponsorship and hospitality, which will make £x. Not huge sums Id imagine, but quite reasonable.

    Finally, we have merchandise - which is completely dependant on our core fanbase.

    Taking all of that into account, it shows how reliant the club is on our core fan base. I'd be interested to know how much they spend on marketing season tickets and trying to attract new business. I would then scrap all traditional marketing (e.g. posters, leaflets) as they're quite costly and put the full budget into offering a "finders fee" for any current season ticket holder who signs up someone who hasn't been a ST holder for the past 3 years. It could be as little as £30/£40 but it turns the average customer into an active recommender. I also wouldn't set a limit on how many times you can do this as certain people will be really good at it. The word can be spread when people renew season tickets and also through twitter, facebook and the website.
     
    JDB, Mar 9, 2012
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