It's not so much the processes that need changing it's the culture

To one that recognises that you have the privelege to be in a position of responsibility at a Football Club that thousands of people hold dear to their hearts and feel passionately about, and as such the decisions you make should reflect that.</p>

To recognise that not all your customers, yes, customers, work a nice Monday to Friday, 9 to 5, within 10 minutes of Oakwelland they don't all work for nice understanding employers that will let them take time off at a minutes notice.</p>

To try and grasp the idea that there may be ways of purchasing from you other than the one that worked in 1956.</p>

In short, to learn from other customer focussed industries about how they treat their customers.</p>

Unless and until that happens then good luck to the official supporters who think they can turn the tide. </p>

 

bang on mate.

 

Whats the word from the clubs representative on here?

?

 

Lol

Do it through the Truss. (no sp)</p>

 

i advocate sale exclusively via the internet

at least the people without internet access couldn't whinge on here when they didn't get a ticket.

 

Agree totally nt

 

You are right, customer is the operative word. They don't look at us as customers, they think no matter what happens we will keep turning up. They have no concept of most sales coming from a small percentage of the customer base. So while we sold out 6000 tickets, great. But many of the 6000 will not cough up again until the next big game. You should concentrate on your most profitable customers because they are the core of your business. Ignoring/pissing them off for a one-off pay day could be worse in the long run.

 

..and to look at a positive side

It just proves what the latent demand is if the people in charge down at the club actually tried to encourage folk to come instead of puttig obstacles in their path.

 

Full agreement nt

 

Full agreement

It's a unique position we are in as customers. Tesco treat us like this and we go to Asda. How many of us ST holders and lifetime fans can cut the umbilical cord and go and support Rotherham or Wednesday? Much of what has developed at Oakwell is professional and commendable but this fiasco, and other areas such as the Club Shop and toilet facilities in the West Stand belong in Dickensian times. The biggest surprise is that they don't see it as key to their future.

 

well said

The club needs to be actively encouraging people to come to oakwell. There IS demand there but there isn't enough being done to encourage people to come and to make them feel wanted when they actually do turn up unfortunatly

 

Post of the millennium nt