Latest temptation to renew

Discussion in 'Bulletin Board' started by barnsley66, Apr 12, 2022.

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  1. barnsley66

    barnsley66 Well-Known Member

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    barnsley66, Apr 12, 2022
    #1
  2. Jay

    Jay Well-Known Member

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    I personally don't see any problem with a business using marketing methods in an attempt to sell their product. (Not suggesting you do either, but there does appear to be a move towards condemning the club for using such methods.)
     
    Jay, Apr 12, 2022
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  3. churtonred

    churtonred Well-Known Member

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    Don't see a problem with that offer. However, if the suggested date for your chance to play is a Saturday afternoon at 3pm in late August you know the recruitment hasn't gone to plan. :)
     
    churtonred, Apr 12, 2022
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  4. ley

    leythtyke Well-Known Member

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    :D

    “Is he announcing the team, or the winners of the raffle?”
    “Both”
     
    leythtyke, Apr 12, 2022
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  5. churtonred

    churtonred Well-Known Member

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    Lol. By the end of next season the alumni could be up to the 12,000 mark.
     
    churtonred, Apr 12, 2022
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  6. barnsley66

    barnsley66 Well-Known Member

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    I understand your point but wonder if it smacks a little of desperation? Also, I'm jealous as I can't play anymore (unless they allow walking sticks!:))
     
    barnsley66, Apr 12, 2022
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  7. Redhelen

    Redhelen Well-Known Member

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    I'd rather they'd have done some of this for this seasons ticket holders though. But as you point out, every sale needs to have some sort of offer attached to it nowadays.
     
    Redhelen, Apr 12, 2022
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  8. Stephen Dawson

    Stephen Dawson Well-Known Member

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    Stephen Dawson, Apr 12, 2022
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  9. Old Goat

    Old Goat Well-Known Member

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    It did make me wonder if the club might also do something that elderly/disabled supporters can enter.
     
    Old Goat, Apr 12, 2022
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  10. Redhelen

    Redhelen Well-Known Member

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    Since most ST holders are past 50 and the ex players will be I assumed they are talking about walking football!
     
    Redhelen, Apr 12, 2022
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  11. Red

    Red CB Well-Known Member

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    Genuine question not a dig, are you suggesting the club should not try to market season tickets & use a bit of initiative or enterprise ?
     
    Red CB, Apr 12, 2022
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  12. Loko the Tyke

    Loko the Tyke Administrator Staff Member Admin

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    I think it points to a renewed focus on marketing and commercial. Something that's been sadly lacking at the club for years and years.

    I'd say it's a team in HQ being allowed to develop some creative and exciting ideas that a lot of supporters will love to get behind.
     
    Loko the Tyke, Apr 12, 2022
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  13. Least said soonest mended

    Least said soonest mended Well-Known Member

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    Least said soonest mended, Apr 12, 2022
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  14. Least said soonest mended

    Least said soonest mended Well-Known Member

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    I hope I get on. I have the same body shape as Dale Jennings and he has said he will be there
     
    Least said soonest mended, Apr 12, 2022
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  15. She

    Sheriff Well-Known Member

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    This would seem logical to me, almost as if it's the output of a brainstorming session at some point earlier in the year, which is probably why it feels like there's loads of them being used (e.g. play on Oakwell, matched grassroots donations, £135 refunds, etc).

    There's nothing particularly to criticise, but I don't think any of them individually would switch a non-renewal into a renewal based on the individual offer advertised. If I were renewing then all of these would be initiatives I'd happy to be involved with or have a chance of winning. Conversely, as a non-renewing ST holder, none of them come anywhere close to overcoming the fundamental issues that are causing me not to renew so they're not particularly relevant to me.

    I expect that those developing the offers know this too, but I'd be more surprised if they weren't trying to promote season ticket renewal by whatever means they have available to them.
     
    Sheriff, Apr 12, 2022
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  16. Mrs

    MrsHallsToffeerolls Well-Known Member

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    Am tekkin a ball to Preston game and shall be attempting to get on the pitch at the end of the game and trying to score a penalty.

    I may not be alone.
     
    MrsHallsToffeerolls, Apr 12, 2022
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  17. Exi

    Exile Well-Known Member

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    This. In any other walk of life I totally detest offers made to 'new' customers that aren't available to long-standing 'existing' ones, particularly ones who the club are now pricing out of the market. So, whilst I have no problem with the substance of the opportunity itself, it's not going to affect my decision one jot.

    This new marketing approach seems to rely on FOMO rather than providing some real empathy and positive incentives to renew/buy such as removing/extending early bird or setting out a positive playing strategy for next season.
     
    Exile, Apr 12, 2022
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  18. Loko the Tyke

    Loko the Tyke Administrator Staff Member Admin

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    Not everything is about the initial redemptions or actions though. It might be enough of a reason to swing someone who's literally sitting on the fence, but those like yourself who need more than this won't be swayed. If you had a waterfall chart for how you get to your 11,000 then these would be levers within that, but not the only ones.

    However, what it does for the Summer and long term is give the marketing some great content to share. Supporters being on the pitch playing against each other and former players, in the dressing room, etc. The club supporting grass roots football in the local community. Supporters winning £135 refunds. It's all positive news to share, likeable content, and exactly what the club should have been doing for years.

    Everyone is so pessimistic about Khaled's ability as a CEO, but he's far more engaged in delivering something around the community aspect than Dane Murphy was. He talks about the football club in this way more than recent CEOs, and maybe it's his passion for that which is allowing the team under Andrew Clark to start delivering on some of their ideas? Marketing strategies don't start and end with the idea or offer. That tends to be just the beginning.
     
    Loko the Tyke, Apr 12, 2022
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  19. Stephen Dawson

    Stephen Dawson Well-Known Member

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    It's a winning team on the pitch that most fans want. I couldn't care less what happens before and after Kick-Off.
     
    Stephen Dawson, Apr 12, 2022
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  20. YT

    YT Well-Known Member

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    It'll be a fun afternoon. And a chance to say you've played on Oakwell alongside/against such as Jennings, Howard, Nardiello or Hassell etc.

    Hopefully more detail on the afternoon will be released after Easter.
     
    YT, Apr 12, 2022
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