Personally I'd put every seat number into a hat and randomly pick a number out. Whichever paying spectator's name gets called out gets to do it. It doesn't have to be an elite athlete, let it be a member of the public who isn't chosen by some stuck up elitist, isn't anything particularly special, just an ordinary man, woman or child picked at random.
Well, having just read through your guns post you're really on fire at the moment so I think you should light it.
Sir Steve Redgrave. Why should someone that's never achieved a thing in sport get to do it when someone that's clearly very talented and has worked incredibly hard at his sport sit and watch?! Reward successful people.
I agree in general but they seem to be having difficulty choosing between two don't they and they're resorting to insulting each other and petty arguments so I'd take the decision away from them all and make it random. Or let them both do it.