It occurred to me the other day that a match ticket + travel combo (with the Manx or Courthouse) to Burton costs only £2 more than what those in the East or West Upper have to pay for admission on match day at Oakwell. A perfect illustration of why we have very few pay on the day customers. I hope the club are going to address this when they announce match day prices for next season.
They won't because they just don't get it. Reasons have been brought to their attention before but they don't agree, I very much doubt anything will change.
Higher pay on the day prices are a lot to do with the fact that the club, ideally, would like non-season ticket holders to buy online prior to the game since : 1) They have their details in the CRM to talk to them about other offers 2) There has been a significant reduction in staff across the ticket office and shop. and presumably to reduce the amount of cash handled on a matchday, although that is only my assumption. Last meeting we had with Ben he did say he was looking at doing something in this area but he wasn't able to elaborate at that time.
Thanks for the update, Paul, but it's frankly bizarre when the club are getting so many things right at the moment, that they simply can't seem to grasp the problems with matchday ticket prices. This weekend was a perfect storm for the marketing dept - trophy in the bag, thousands of new fans there to see it, decent weather forecast..... They should have made it £20 ALL areas (concessions £10/£5), without exception, pay on the day, cash at the turnstiles. And they should have gone very, very public on that from the minute the whistle went last Sunday. There'll be loads of those new fans thinking about it, getting pestered by their kids about it, Wembley scarves & t-shirts sat doing nowt in the understairs cupboard, maybe waiting to see what the weather brings, but who will make a decision tonight or on the day. They should be able to decide last minute & rock up at Oakwell with their £20 note and get in & cheer the boys on. The club does nothing to attract the occasional, walk-up fan. Make the tickets a bit cheaper, make it easier to buy one, advertise the **** out of it. Business Studies Primer 1B
My understanding is that they agree match day prices at the beginning of the season with the football league and other than an agreed number of community days where they can reduce the price, they have to stick to that. I guess it's also debatable whether making it a few quid cheaper on the door actually has any effect on attendance especially when you can buy cheaper tickets online and print them at home. It's never been easier to get tickets for Barnsley. Don't forget the away fans also pay the same as the ponte as pay on the day prices which is anothe reason to offer the online reduction to our fans. (Maximise revenue)
This is where having different category games could have come in handy. When we had them previously under The Don there was plenty of opposition to them, but in the position we are in at the moment it would have been the ideal senario, in that the last few games could have been made the cheapest category, without any reduction having to be classed as a Community Day. I work with a Sheff Wednesday fan and everybody moaned at them for using categories, and much was made of the top price of £42 on the Kop, but actually they have only used this price once this season! on the opening day. And since they have been playing well recently, they have used mostly the lower category prices and on Tuesday they had their highest midweek attendance for several seasons!! using the 2nd cheapest category.
... twenty's not only plenty but actually far too much for 3rd division football. £27 for the east stand upper ?
Yeah everyone complained that they never knew what the price was going to be so they were dropped in favour of a flat price.
Blackburn do some fantastic promotions, right throughout the season - Huddersfield game, a week tomorrow is £10/£5/£2
What's your journey DEETEE? Costing my £27.80 as I have free travel to Sheffield then two advanced singles at £5.40 each way. Couldn't get from Barnsley and in for £28 surely?
Apart from the cost of my fuel in the car last weekend it cost me £18 for my Wembley ticket with a stunning view, £1.50 to park, which i could have avoided if I'd parked on the street and £1.50 tube from Canons Park to Wembley, no charge on the tube coming back due to them wanting to clear people asap I presume. So apart from the ridiculous booking fees which cost me £4.80 for my one ticket, the day cost £21. That's less than I pay even with early booking at Oakwell. Food for thought.
Whilst I generally view it that the total income has to improve to make ticket reductions economic - You do make an excellent point if you are specifically talking about Saturday's match - and maybe even more so for a Saturday Tuesday night double. Tuesday attendances are always low and on Tuesday with Walsall also playing Gillingham a draw there and vicotry for us would see us getting firmly into the play off spots. Big attendendances at these two matches would spur the team on and success on the field put more bums on seats. For the last few games we could revert back to normal prices and milk it - or even do something more creative and capture a few more season ticket holders for next year - buy a season ticket now for next year and get the last two matches of this year free.. Who knows.
The matchday cost at Oakwell is nothing short of a disgrace, Benjamin should be embarrassed to try and justify those prices.
Matchday prices are ridiculous. Even in a well paying job I couldn't justify paying nearly £30 to go watch something that lasts an hour and half. If I took the hubby along that's knocking on for £60. If we play Tues-Sat that's over £100! It's simply unsustainable for most people.
Agreed. My Barnsley FC fire went out during last season, but it's been well and truly lit again after recent events. The extremely high prices were simply not worth it especially for the pain and suffering involved. Going tomorrow and Tuesday, but long term something surely has got to be done about the prices.
As I remember it more people perplexed at The Don's idea of a 'Category A' game. Just about every game seemed to category a! Don tried his hardest to milk the away fans and just ended up disillusioning his own fans. I'd be all for Categories again but lets make sure the average price for the season works out at no more than £20 for Ponty. Lets also do away with penalising the casual supporter