Just posting this in case anyone else makes the same assumption and live some way away..... Just renewed 4 ST's. I selected the "collect from oakwell", as I only had 2 options. Collect or post. At this point assumed that they would be "loaded" onto the existing cards just like last season and duly selected collect. I mean why pay for postage when you believe they will be loaded onto the existing card. Only after I paid did I see this message which popped up on the confirmation of payment page.... New cards will be issued to all supporters for the 2017-2018 season. Season tickets will be ready for collection/postage late July Bugger, means I am going to have to nip to the ground one day to pick them up now.
At least you can buy online. Despite purchasing my tickets as early bird last season my online account has much tickets at the higher price not frozen
Maybe we are finally bringing in a loyalty system like other clubs have and the existing ones aren't good enough to handle it? The idea has been mentioned for the past few years and makes sense. For example the further the away game or less glamouress, the more loyalty points you get to put up ahead in queues for big match tickets.
Seems a stupid way of doing it. The less commitments you have in life the better you are treated even though you haven't put a penny into the club. First priority is your season ticket holders. Second it's the centenary members etc and after that you would look at how much they are spending on programmes, merchandising and refreshments. Only after that should you take into account how much money they have given to it rivals.