PROPER Marketing ideas (not whining about what others are getting cheaper)

Fi the reason away fans have always been put at that end of the ground is because for 90% of the game you have got the sun in your eyes. Tried it a few times when they used to let us in there cos my son liked the chips, facilities good, view crap.

 

fired... you done well there..

I cannot think of anything.. however I think Barnsley need to be quicker of the ball.. the should have had MR T shirts printed anything for a little quick fix of cash

 

all of the above, well said.

Also, give the catering staff incentives

We get about half an hour minutes every 2 weeks approx to sell food & drink

That's less than 1% of all available time we can take money

1. double / treble the amount of tills
2. double / treble the amount of staff
3. train the staff intensively
4. incentivise the staff on a % of takings (tills can identify what server sells what / how much)
5. get beer / lager on in Ponty / West Stand, dispensed by latest quick fill 8 pint machines
6. Automated stock replenishment system so no outages of food / drink items (really easy this, simple spreadsheet will do)
7. Queing barriers / lanesso everyone is served in proper turn

most of it is just common sense really, but I think that would <u>double</u> match day catering takings

 

1. Give season ticket holders a discount at the club shop. 10% off isn't going to break the bank but if as a season ticket holder I knew i'd already essentially paid for 10% off I'd be far more likely to try to force myself to buy something in there than I am at the moment. Now the clubshop is somewhere that I simply don't visit because I know everything in there is crap. If I knew I got some kind of discount then it would tempt me to go and look for something in there that I want. It's more of a psychological thing I think which is why shops regularly have small sales.

2. Sort out the online shop to includ EVERY piece of merchandise that the club sells with decent photo's of each one. The software is much improved on the last shop but the new one still isn't being used correctly.

3. East stand club shop. Spend a bit of cash and give that a small refit. Swap it for the waste of space that is the betting desk next door and really increase the range sold there. At the moment it is a glorified programme stand when it could be much more. The club sold the shirt in there for one match a couple of years ago and I saw dozens of people walk out with one. That day alone would have paid for the refit.

4. Make regular use of the TVs in the concourses. I've noticed that when there is a sky sports match on there are a LOT of people gathered round the TV's watching the game and having a drink. How much would a big screen or projector near the bar cost? A few hundred quid and if fans knew that EVERY saturday there was going to be a match showing on the TV's (and it was advertised) then more people would come down early and spend at the bar. At the moment people won't go early specifically to watch it because the TV's are only turned on once every 4 games and even then it's hit and miss whether sky sports is going to be on or if it's just adverts from 'tykestv'.

5. Advertise the facilities and packages a bit more. The academy pitches can be rented out I believe but how much that costs i've no idea. Utilise the website to include these details of when and how much they can be rented for. Same goes for sponsorship packages. We were in the situation a few weeeks ago where the club was looking for a programme sponsor a few days before the game, if the website included details of how much sponsorship is and which games are available then they might have a better chance of selling them. Likewise if the companies that do buy them had their logo on a set page on the site like with kit sponsors in the programme then they might be more likely to buy a package as it gives them an advertisement for a year.
Advertising boards are similar. If there was a page on the website with a plan of the stadiums advertising boards showing which ones were available and how much for then companies might decide to buy them. Same with the poster boards in the concourses, i've noticed theyre all empty at the moment but I've not seen this fact advertised anywhere or have any idea how much they cost. A page on the site would take literally minutes to set up and a photo of the boards location could encourage people to advertise. Who knows, even this site could buy one if they were cheap enough.

 

The ponty end isn't too small to sell alcohol

That was just the worst excuse ever invented. Huddersfield has practically no space behind their stand yet they have a bar and I believe a former chairman (no idea which one) said himself that there was enough space.

 

But the thing is the catering is NOWT to do with BFC. It is a catering company that does it all

 

that's all right then

in fact we might as well just close all the snack bars off if's nowt to with BFC.

 

The club does have some influence though

The club could put a barrier up around the refreshment stands like they have for the bar which works well and i'm sure the equipment belongs to the club as we've had different companies using the area and all have used the same equipment.

They really should get rid of the now yellow and white coca cola sign above the food outlet. It's been there that long that it looks dirty and doesnt encourage you to buy from it

 

RE: The ponty end isn't too small to sell alcohol

Reason is cos of the open corner bit outside. People will want to go outside and guranteed to sneak a pint out while the footy is on. No alcohol to be drunk while a game is on</p>

Look how hard it is to &quot;police&quot; the area with the smokers. Smokers should not be allowed there has smoking is not allowed in any part of the ground, but to not cause a riot every game they turn a blind eye
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That is also not true

Well I see your point but the huddersfield example again is the same. It's outside and fans can actually see the pitch from the bar itself. The key there is that it's correctly managed. Huddersfield don't allow you to stand in a position that you can see the pitch while drinking.

Also you are allowed to see the pitch before kick off aren't you while drinking? That's why you can sit in the exec boxes looking at the pitch until kick off then have to move away if you drink.
As for the smoking area, it's not a case of being unable to stop it. Its a case of encouraging it. The club encouraged people to go there against football league rules (this was admitted i believe)

 

Latest digital projectors and big screens

&pound;500-&pound;600 installed

Can we get Jeff Stelling on at half time near food bars, would be like flies round <strike>sh</strike> jam. Those 2nd handold fashioned TV's perched on the top of the bogs showing Oakwell TV ain't really doing it.</p>

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Agreed. However even those **** TV's get people crowded round them which just goes to show how many people would hang around a big projector or LCD. Like you say near the food outlets they'd be a real money earner. Even if we dont get a share of the revenue from the food we would be able to demand higher fees in the future from anyone bidding for the contract.

 

We used to have just that thing ourselves, but

cocked up when we built the Ponty End stand.
I have heard allsorts of rubbish about why we have not got a new social club.

 

No I am one step away from

" ILEY OUT"