"SOUTHEND United have failed in a bid to bolster their promotion hopes by signing Gillingham striker Darren Byfield." He must be really, really crap.
I think the poor way that the sentence is constructed... ...implies that Sothend have scuppered their promotion hopes by signing darren Byfield. I suspect that the writer of the sentence is actually trying to tell us that their chances have been blighted by the fact that they have NOT signed said striker.</p> In a nutshell</p>