I am building a website for Mrs Puppy to sell her handmade jewellery and shamelessly looking for any tips to gain an advantage in getting the site up the rankings when I am ready to join the search engines. I know you can have reciprocal links with associated businesses and have adverts on your site but I don't want to be snowed under with constantly monitoring stuff. I am happy with doing the metadata but would appreciate any other ideas. Thanks in anticipation!