No idea what it's advertising but can hear a teleshopping channel advert thing on the TV (the kind ofnthing that takes over the music channels at night) and just heard the following which made me have a good old chuckle. "I love using it in my entry way too because I have so much traffic in and out so I love that I can just pull it out" " I can just clean up my front area which makes a good impression when anybody comes in my arse" (OK she might have said house but it sounded arsey)