I can't believe sh*t like this is still allowed in this country - if there's no way to avoid a particular fee that you pay on top of what you're buying, surely that fee should just form part of the price? Even Ryanair don't do this any more.
to be fair, many clubs offer discounts for pre-purchased tickets. they've just stupidly advertised it as a matchday premium, instead of a pre-match discount. has the don made a secret comeback?