Only one championship game is more expensive to get into than Oakwell tomorrow for an adult. This is Cardiff and the price there is subject to change tomorrow if demand is low. There are NO games where an under 16 will have to pay more than the 18 quid it will cost them at Oakwell tomorrow. how can this possibly be justified when demand for our tickets is the lowest in the division?
lets put price down to £12.50 then and get 14'000 in that should pay the bills eh, the sooner this club is relegated the better.
Check the new thread, I saw ut yesterday, 'why is it this hard' To be honest, I had to laugh. The marketing at our club is disasterous.......just charge a tenner and get some people in!
its what everyone wants, otherwise they wunt keep going on about cheap tickets, because as soon as we try running the club on a league 3 income that's where we're heading,
Season ticket sales are the life blood of the club, the cheaper the match day ticket the less saving you make by buying a season ticket, the less saving you make might put people in the frame of mind not to bother, and go game by game instead, that's a very dangerous situation to put the club in, because times like this a lot of people wunt bother turning up, how many people do you hear say there only going because they've got a season ticket its all you hear Tuesdays round me.
The current pricing policy isnt working - everyone thinks that all games are £28 and too expensive- its not very long ago that we were regularly getting 11000 home fans to a game now we struggle to get 8000 and most of those have season tickets. No new fans are being recruited. The special promotions are so complicated and difficult that no one bothers with them either. There is an economics law of dimimishing returns - ie if you increase the price the take up falls by more and you make less money. Thats where BFC are at the moment My Cousin was going to take the family on Boxing Day till she figured out it was going to come to £110 ( 2 adults 3 kids) and decided that was just too much - had it been £20 and £10 per ticket so a total of £70 they would almost certainly have gone. Basic calculation based on a couple of assumptions ( 6000 season tickets and 2 full price for every concession) gives an increase needed on pay on the day supporters of just over 1200 - I think a gate of 10500 was acheivable against Birmingham with that pricing structure for a typical home game where the gate is just over 8000 you only need another 800 fans in the ground to generate the same revenue. We know that potential fans are out there - but at the current prices the product is not good enough to get them to come, And if we drop a league it will be even worse gates would be down to between 5 and 6 thousand and we wont be able to charge £28 for pay on the day - so then we will as you say be heading for the 4th division and back to where we were when I first stated going regularly 40 years ago
Grandson 12 years old Taking him to match today. No reduction for him, having to pay £18. Scandalous. Then have cheek to offer £10 off with Wendy's stub. What exactly is the difference. Get the ticket prices down for rest of season and let's prove once and for all if it is ticket prices too high, or it is the football side
The Don said if we lowered ticket prices to £20 we would need to guarantee an etra 1500 fans every week to stay afloat. I think if the club advertised the fact tickets were just £20 we could get the extra 1500 fans, but the clubs marketing is non existant
Excellent Logic So, basically, the fewer fans we have the more money we have to charge. Genius. I can see that working. On planet Spazmoid - where football is played with turnips and kettles are made of marmite. Not. Real.
Re: Excellent Logic Thought that would be obvious. The club has a minimum cost to stay in the black. If fans arn't coming the the gate then the club still has to make that money. I just think the club has been too prudent and have forced fans away with their obsession with breaking even. Putting prices up to cover what they have lost in ST sales, instead of taking the view and slight risk that if they keep ticket prices low they will make the money anyway. Charging the Higher price should have been last resort, Or maybe keeping the category system for an handful of games and just charging high price for leeds, pigs etc. Unfortunately The don is of the view that if they made entry free we still wouldn't fill the home section.
They also thought they could rip off away fans by charging £28 but that hasn't worked either. They play on the loyalty of both home and away fans but when the prices are just plain ridiculous it gives everyone the excuse they need to say f##k it, I'm not going.
Makes no sense. My usual Saturday night hooker is £80 for OWO, A-level etc. Just because she's had a slow week due to a urinary infection does not mean she can now charge me £500. She'd simply lose my business. By BFC logic - if we only get 1 person through the door would that ticket cost £200,000? Even Sheff Tyke might struggle with that.
It looks to me that only fans coming in are season ticket holders plus a few and away fans, so Dons comment that we would need another 1500 paying fans to make ends meet doesn't seem that true, looks to me that we would generate £30,000 more per home game?
well he factors in the fact that more fans = more Police and stewards so extra cost there although he did fail to mention extra fans = more programmes and burgers etc
What is the Don's background, a grey old ex accountant is he? We need someone a bit more razzamattaz, football's in the entertainment industry, dunt Duncan Norvelle live round ere? He wouldn't cost much and Hill could send out a few players to "chase me" round the pitch before kick off. Fan's would be flocking back to Oakwell £28 or no £28.
