if, for some bizarre fluke, there were 20,000 on saturday, do you think the crowd figure would be manipulated downwards so that the powers that be could claim the lower pricing gambit was a failure and therefore resort back to full price after? Let's just say there are 5000 season tickets (don't know, simply a stab in the dark) A crowd of 20000 would bring in revenue of approx £150,000 (20000 minus 5000, so 15000 paying an average of £10 each = £150000) A crowd of 13750 would bring in £87500 (13750 minus 5000, so 8750 at £10 each = £87500) A crowd of 8500 PAYING FULL PRICE, NO SPECIAL OFFER, would also bring in £87500 (8500 minus 5000, so 3500 paying an average of £25 each = £87500) This would probably have been close to the actual crowd figure on the day. So..... if we can achieve around 14000 bums on seats then financially it's ok, but with all the extra atmosphere it surely has got to be good for the club, long term, to repeat the deal more often. Anything above 14000 simply is a bonus, but I bet there'll be excuses made not to do it again.
That's what I've always thought, it would take a while for it to filter through to everyone (ie the people who don't go anymore) so there may be some initial loss but I'm sure we'd be able to get up to an average of at least 14000 eventually. Trouble is the club have been too much about the 'hear and now' for ages now and will never go for it, it would be a gamble and there is some potential risk - at most they might lose the transfer budget that I would assume they have set aside for January. Biggest variable in this though is how well the team do on the pitch, if we go back to the gutless performances of the end of last season then no-one is gonna be bothered about coming whether it's £2 or £32.
I've many times had the same thougts that crowd figures were "manipulated" but surely Helth & Safety issues would legally stop them from doing that these days.